Senior Data Science Manager, Marketing
WFA Digital Insight
The demand for skilled data science professionals in marketing has surged, with a 25% increase in job postings over the past year. As companies like Reddit continue to prioritize data-driven decision-making, the need for experienced leaders who can drive strategic growth has never been more pressing. With the rise of remote work, the ability to effectively manage and mentor distributed teams has become a highly valued skill. Reddit's commitment to remote-friendly practices and its mission to foster a community of shared interests make this role particularly compelling for those looking to make a meaningful impact in the industry.
Job Description
About the Role
The Senior Data Science Manager, Marketing at Reddit is a critical leadership position that will oversee a team of talented data scientists focused on the Marketing and Business Development domain. This team's core mission is to evolve Marketing and Business Development Data Science from ad-hoc reporting to a strategic data science partnership that scales Reddit's marketing efforts. The successful candidate will serve as a thought-partner to cross-functional leaders, communicating and shaping the roadmap and strategy for Reddit by identifying actionable and impactful insights.As part of the Data Science Team, the Senior Data Science Manager will lead the development and implementation of data-driven solutions to drive marketing performance and attribution. This will involve building and maintaining a canonical single source of truth for marketing performance, leveraging robust data foundations to power reliable campaign analyses, experimentation, and accurate Lifetime Value modeling.
The Senior Data Science Manager will report to a senior leader within the Data Science organization and will be responsible for managing a team of data scientists. The ideal candidate will have experience in leading high-performing teams, driving strategy, and delivering causal insights to inform marketing decisions.
What You Will Do
- Lead and develop a high-performing team of data scientists focused on the Marketing and Business Development domain
- Serve as a thought-partner to cross-functional leaders, including Product, Engineering, Design, and Marketing
- Drive strategy and shape the roadmap for Reddit by identifying actionable and impactful insights
- Deliver causal insights to inform marketing decisions, including developing and deploying Incremental/Predictive LTV models
- Oversee the establishment of measurement frameworks to evaluate Brand Initiatives and ensure consistent metrics are aligned across the organization
- Drive the adoption of strategic and tactical recommendations based on deep product experience and data understanding
- Ensure data quality by overseeing work on ETLs, reporting dashboards, and data aggregations needed for business tracking and/or ML model development
- Collaborate with stakeholders to prioritize and drive projects forward
- Communicate complex data insights to non-technical stakeholders
What We Are Looking For
- 5+ years of experience in data science, with a focus on marketing and business development
- 2+ years of experience leading high-performing teams of data scientists
- Strong proficiency in Excel and other data analysis tools
- Experience with causal measurement and metrics, including defining and deploying advanced causal decision frameworks and models
- Strong understanding of data foundations, including building and maintaining canonical single sources of truth for marketing performance and attribution
- Experience with decision-making insights, including translating data into clear, actionable recommendations to guide budget allocation and identify high-value growth segments
- Strong communication and leadership skills, with the ability to drive strategy and shape the roadmap for Reddit
- Experience with remote collaboration tools and managing distributed teams
Nice to Have
- Experience with machine learning and predictive modeling
- Familiarity with Python and/or R programming languages
- Experience with cloud-based data platforms, including AWS or GCP
- Knowledge of marketing attribution and campaign analysis
- Experience with data visualization tools, including Tableau or Power BI
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Flexible PTO and remote work arrangements
- Access to professional development opportunities, including conferences and training
- Collaborative and dynamic work environment
- Opportunity to work with a highly talented and motivated team
- Chance to make a meaningful impact on the company's growth and success
How to Stand Out
- Tip: Highlight your experience with data analysis tools, such as Excel, and how you've applied them to drive marketing decisions.
- Tip: Be prepared to discuss your approach to leading high-performing teams and how you foster a culture of collaboration and innovation.
- Tip: Show examples of how you've delivered causal insights to inform marketing decisions, including developing and deploying Incremental/Predictive LTV models.
- Tip: Demonstrate your understanding of data foundations, including building and maintaining canonical single sources of truth for marketing performance and attribution.
- Tip: Prepare to discuss your experience with remote collaboration tools and managing distributed teams, and how you ensure effective communication and productivity.
- Tip: Be ready to discuss your salary expectations and how they align with industry standards, and be prepared to negotiate based on your experience and qualifications.
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