Senior Demand Generation Marketer

## About the Role The Senior Demand Generation Marketer will be at the forefront of abridge's marketing efforts, designing and executing comprehensive campaigns to drive awareness, pipeline growth, and revenue. This role is critical in supporting the sales team by providing high-quality opportunities and developing account-based marketing programs that engage priority accounts. The ideal candidate will be well-versed in the intricacies of enterprise sales cycles and have a deep understanding of the healthcare industry's unique challenges and opportunities.

Day-to-day, the Senior Demand Generation Marketer will work closely with the sales, growth, and product marketing teams to ensure seamless campaign execution and maximum impact. This includes analyzing campaign performance, optimizing strategies based on data-driven insights, and continuously improving processes to meet evolving business goals. Given the cross-functional nature of this role, strong project management and collaboration skills are essential.

The team at abridge is composed of diverse professionals, including practicing MDs, AI scientists, and technologists, all working together to empower better healthcare outcomes. The company's innovative approach to harnessing AI for medical conversations has positioned it as a leader in the healthcare technology space. This role offers the chance to be part of a forward-thinking team that is making a significant impact in the industry.

## What You Will Do - Develop and execute full-funnel demand generation campaigns across multiple channels, including email, paid media, webinars, and events.

• Utilize AI tools for audience segmentation, creative personalization, and optimal channel spend to enhance campaign effectiveness.
• Create campaign briefs, timelines, and project plans to ensure timely and successful campaign launches.
• Collaborate with the sales team to understand their goals, buyer personas, and pipeline needs, translating these into scalable campaign enablement and follow-up programs.
• Partner with content and product marketing teams to craft messaging and assets that resonate with enterprise audiences and complex buying committees.
• Manage and analyze campaign performance metrics, using insights to inform strategy and drive continuous improvement.
• Own the marketing-to-sales handoff process, ensuring campaign outputs are actionable and measurable, and implementing automation for lead routing and progression tracking.
• Develop and refine account-based marketing programs to engage priority accounts across key segments and influence buying committees.
• Stay abreast of industry trends and best practices, applying this knowledge to enhance demand generation strategies.

## What We Are Looking For - 6-8 years of experience in demand generation, campaign marketing, or growth marketing, preferably within the B2B SaaS or enterprise technology sector.

• Proven track record of planning, executing, and measuring multi-channel campaigns that drive significant pipeline and revenue impact.
• Strong project management skills, with the ability to manage complex, multi-channel programs from initiation to results.
• Deep understanding of enterprise sales cycles, buying committees, and the content/messaging required to influence them.
• Experience partnering with sales and marketing operations to align campaign strategies with business objectives.
• Analytical mindset with experience using tools like Salesforce, HubSpot, or Marketo to measure campaign success.
• Familiarity with Excel for data analysis and reporting.

## Nice to Have - Experience with AI-driven tools for sales enablement and content personalization.

• Knowledge of the healthcare industry, including its challenges, trends, and regulatory environment.
• Certification in marketing or a related field.
• Experience with automation tools for lead routing and progression tracking.

## Benefits and Perks - Competitive compensation package.

• Opportunity to work with a pioneering company in AI-powered healthcare solutions.
• Collaborative, dynamic work environment with a team of professionals from diverse backgrounds.
• Professional development opportunities, including training and education support.
• Flexible, remote work arrangement with access to modern tools and technologies.
• Comprehensive health insurance and wellness programs.
• Generous PTO policy and paid holidays.
• Access to cutting-edge technologies and innovative projects.

- Highlight Transferable Skills: Emphasize experience in demand generation, campaign marketing, or related fields, even if not directly in the healthcare sector.

• Showcase Data-Driven Decisions: Be prepared to discuss how you've used data and analytics tools to measure campaign success and inform future strategies.
• Demonstrate Industry Knowledge: Research abridge and the healthcare technology industry to understand current trends and challenges.
• Prepare Examples of Campaigns: Come with specific examples of successful campaigns you've led, including strategies, execution, and results.
• Be Ready to Discuss Collaboration: Highlight your experience working with cross-functional teams, including sales and marketing, to achieve common goals.
• Inquire About Growth Opportunities: Show interest in the company's vision and your potential for growth within the organization.
• Discuss Salary and Benefits: Be prepared to negotiate salary based on industry standards and your experience, and inquire about additional benefits such as equity, remote stipends, or professional development opportunities.