Senior Demand Generation Strategist (Remote Canada)- Future Opening

DirectiveDirective·Remote(Remote - Canada)
Marketing
Excel

WFA Digital Insight

The demand for skilled demand generation strategists is on the rise, with a focus on data-driven metrics. Directive's approach to customer generation is a standout in the industry. With a strong background in SaaS and performance marketing, candidates can excel in this role. As remote work continues to grow, being adaptable and results-driven is key.

Job Description

About the Role

Directive is seeking a Senior Demand Generation Strategist to drive performance marketing for B2B companies. This role will involve managing a portfolio of up to seven accounts, executing campaigns, and interfacing with clients.

Responsibilities

  • Own the success of SMB clients across channels
  • Handle client relationships with confidence and empathy
  • Project manage and organize accounts
  • Build relationships with point of contacts
  • Utilize technical knowledge of strategy, paid media, SEO, and CRO for tech companies

Requirements

  • 2+ years of experience in agency-side marketing
  • 2+ years of experience in performance marketing
  • Brilliant strategist and T-shaped marketer
  • World-class project manager

How to Stand Out

  • Develop a strong understanding of Excel to analyze campaign metrics and optimize performance.
  • Build a portfolio that showcases your ability to drive client results through demand generation strategies.
  • Be prepared to discuss your experience with paid media, SEO, and CRO, and how you've applied these skills in previous roles.
  • Highlight your project management skills and ability to work with multiple clients and stakeholders.
  • Research Directive's customer generation methodology and be ready to discuss how you can contribute to its success.

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