Senior Demand Generation Strategist (Remote US)
WFA Digital Insight
As the remote job market continues to shift, demand for skilled demand generation strategists has grown significantly, with a 25% increase in job postings over the past year. Directive, a leading B2B marketing agency, is seeking a talented professional to drive client results and own campaign success. With a strong focus on SaaS marketplace expertise and a proven track record of delivering performance marketing campaigns, this role is ideal for those with a passion for marketing strategy, execution, and communication. Before applying, candidates should be aware that this role requires a unique blend of technical knowledge, creativity, and project management skills, as well as the ability to work independently and collaborate with clients.
Job Description
About the Role
The Senior Demand Generation Strategist role at Directive is a unique opportunity for a skilled marketing professional to drive client results and own campaign success. As a key member of the team, you will be responsible for developing and executing performance marketing campaigns across the SaaS marketplace, leveraging your expertise in Paid, SEO, and CRO to deliver exceptional results. With a focus on building strong relationships with clients and delivering tailored solutions to meet their needs, this role is ideal for those who thrive in a fast-paced, dynamic environment.Directive is a leading B2B marketing agency that has earned its reputation on real outcomes, with over a decade of expertise and 420+ B2B brands under its belt. The company operates through three divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. This role will be working closely with the Performance division, focusing on delivering exceptional performance marketing campaigns that drive real results for clients.
What You Will Do
- Develop and execute comprehensive performance marketing campaigns across the SaaS marketplace, leveraging Paid, SEO, and CRO expertise
- Build and maintain strong relationships with clients, understanding their unique needs and delivering tailored solutions to meet their goals
- Collaborate with internal teams to develop and implement campaign strategies, ensuring alignment with client objectives
- Analyze campaign results, identifying areas for improvement and implementing data-driven optimizations to drive continuous growth
- Stay up-to-date with industry trends and developments, applying knowledge to drive campaign innovation and excellence
- Manage and optimize campaign budgets, ensuring maximum ROI and delivering exceptional client results
- Develop and present campaign reports, providing insights and recommendations to clients and internal stakeholders
- Identify and pursue new business opportunities, leveraging existing client relationships and industry expertise
What We Are Looking For
- 2+ years of experience in agency-side marketing, with a focus on performance marketing and SaaS marketplace expertise
- Proven track record of delivering exceptional campaign results, with a strong understanding of Paid, SEO, and CRO
- Brilliant strategist and a truly T-shaped marketer, with the ability to think creatively and develop innovative campaign solutions
- World-class project manager, with the ability to manage multiple campaigns and prioritize tasks effectively
- Strong communication and interpersonal skills, with the ability to build and maintain strong relationships with clients and internal teams
- Ability to work independently and collaboratively, with a strong focus on delivering exceptional client results
- Strong analytical and problem-solving skills, with the ability to analyze campaign results and identify areas for improvement
Nice to Have
- Experience working with marketing automation platforms and CRM systems
- Knowledge of AI and automation technologies, with the ability to apply this knowledge to drive campaign innovation and excellence
- Experience working in a remote or distributed team environment, with a strong focus on communication and collaboration
Benefits and Perks
- Competitive salary and bonus structure, with opportunities for growth and professional development
- Comprehensive benefits package, including medical, dental, and vision coverage
- Flexible working hours and remote work arrangements, with the ability to work from anywhere in the US
- Opportunity to work with a leading B2B marketing agency, with a strong reputation for delivering exceptional client results
- Professional development opportunities, including training and education programs to support career growth and advancement
- Access to cutting-edge marketing tools and technologies, with the ability to apply knowledge and expertise to drive campaign innovation and excellence
How to Stand Out
- Be prepared to provide specific examples of your experience and expertise in performance marketing and SaaS marketplace, highlighting your ability to drive campaign results and deliver exceptional client outcomes.
- Develop a strong understanding of the company's methodology, DiscoverabilityOS, and be prepared to discuss how you would apply this knowledge to drive campaign innovation and excellence.
- Showcase your ability to think creatively and develop innovative campaign solutions, highlighting your expertise in Paid, SEO, and CRO.
- Emphasize your strong communication and interpersonal skills, highlighting your ability to build and maintain strong relationships with clients and internal teams.
- Be prepared to discuss your experience working with marketing automation platforms and CRM systems, and how you would apply this knowledge to drive campaign efficiency and effectiveness.
- Highlight your ability to work independently and collaboratively, with a strong focus on delivering exceptional client results and driving campaign success.
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