Senior Digital Marketing Manager

About the Role

The day-to-day activities of this role are varied and challenging, requiring a blend of strategic thinking, creativity, and technical expertise. From analyzing market trends and competitor activity to optimizing campaign performance and budget allocation, the Senior Digital Marketing Manager must be adept at making data-driven decisions that drive results. This role also involves close collaboration with cross-functional teams, including sales, product, and customer service, to ensure a unified approach to customer experience and brand messaging.

What You Will Do

• Develop and execute multi-channel digital marketing campaigns to reach new audiences and increase brand visibility
• Manage and optimize the company's social media presence across all platforms, including content creation and community engagement
• Plan, execute, and measure the success of paid media campaigns, including Google Ads, Facebook Ads, and other relevant platforms
• Collaborate with the content team to create compelling and engaging content that resonates with the target audience
• Analyze campaign performance data to identify areas of improvement and opportunities for growth
• Work closely with the sales team to align marketing efforts with sales objectives and provide support for lead generation initiatives
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and apply this knowledge to continuously improve marketing strategies
• Manage and allocate the digital marketing budget to maximize ROI and achieve campaign goals
• Foster strong relationships with external partners and vendors, including media agencies and technology providers
• Oversee the development and maintenance of the company's email marketing program, including list growth and segmentation strategies

What We Are Looking For

• A minimum of 5 years of experience in digital marketing, with a focus on paid media and campaign management
• Proven track record of successfully managing and optimizing digital marketing campaigns across multiple channels
• Strong understanding of digital marketing analytics and performance measurement tools, including Google Analytics
• Excellent communication and project management skills, with the ability to work effectively in a remote team environment
• Experience with marketing automation platforms and CRM systems
• Strong knowledge of social media platforms and their respective advertising capabilities
• Ability to stay current with the latest digital marketing trends and technologies
• Bachelor's degree in Marketing, Communications, or a related field
• Certification in Google Ads, Facebook Ads, or other relevant digital marketing certifications is a plus

Nice to Have

• Experience working with a remote team and managing virtual projects
• Knowledge of SEO principles and how to apply them to digital marketing strategies
• Familiarity with content management systems and blog management
• Experience with influencer marketing and partnerships
• Certification in digital marketing or a related field

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a cutting-edge brand in the digital marketing space
• Remote work arrangement with flexible hours
• Access to the latest digital marketing tools and technologies
• Professional development opportunities, including training and education programs
• Health insurance and wellness programs
• Generous PTO and holiday package
• Quarterly performance bonuses and annual salary reviews

• Research the company: Before applying, make sure you have a deep understanding of MANSCAPED's products, mission, and values to show your genuine interest in the role.
• Highlight your metrics: In your resume and cover letter, quantify your achievements by including specific numbers and metrics that demonstrate the impact of your digital marketing efforts.
• Prepare your portfolio: Showcase your best work by preparing a portfolio that highlights your campaign management skills, creative approach, and analytical abilities.
• Stay up-to-date with industry trends: Demonstrate your commitment to ongoing learning by discussing the latest digital marketing trends and how you apply them in your work.
• Be ready to talk about challenges: Be prepared to discuss specific challenges you've faced in your previous roles and how you overcame them, focusing on what you learned and how you grew professionally.
• Ask informed questions: During the interview, ask thoughtful questions about the company's digital marketing strategy, team dynamics, and opportunities for growth to show your engagement and interest in the role.
• Discuss your approach to remote work: Highlight your ability to work effectively in a remote environment, including your strategies for staying organized, managing time zones, and maintaining communication with the team.