Senior Digital Marketing Strategist -Startups/SMB (Remote Canada)

About the Role

The ideal candidate for this role will have a deep understanding of the digital marketing landscape, with a focus on Paid Media, SEO, and CRO. You will be responsible for managing multiple client accounts, and will need to be able to communicate complex ideas and strategies to both clients and internal stakeholders.

Directive is a performance marketing agency that uses a unique approach called Customer Generation. This methodology focuses on delivering SQLs and customers, rather than just leads. As a Senior Digital Marketing Strategist, you will be responsible for developing and executing campaigns that drive real results for clients.

What You Will Do

• Develop and execute comprehensive digital marketing strategies for startups and SMBs
• Manage multiple client accounts, with a focus on delivering exceptional results and customer service
• Create and implement Paid Media campaigns across various channels, including Google Ads and social media
• Develop and execute SEO strategies to improve client website rankings and drive organic traffic
• Conduct CRO audits and implement changes to improve client website conversion rates
• Analyze campaign data and provide insights and recommendations to clients
• Collaborate with internal teams, including creative and development, to deliver comprehensive marketing solutions
• Develop and maintain strong relationships with clients, and identify opportunities to upsell and cross-sell services
• Stay up-to-date with the latest digital marketing trends and best practices, and apply this knowledge to drive campaign success

What We Are Looking For

• 2+ years of experience in digital marketing, with a focus on Paid Media, SEO, and CRO
• Proven track record of delivering exceptional results and driving business growth for clients
• Strong understanding of the digital marketing landscape, including the latest trends and best practices
• Excellent communication and project management skills, with the ability to manage multiple client accounts and internal stakeholders
• Strong analytical skills, with the ability to analyze campaign data and provide insights and recommendations to clients
• Experience with digital marketing tools, including Google Ads, Google Analytics, and SEO software
• Strong problem-solving skills, with the ability to think creatively and develop innovative solutions to complex problems
• Ability to work in a fast-paced environment, with a focus on delivering exceptional results and meeting deadlines

Nice to Have

• Experience working with startups and SMBs, and an understanding of the unique challenges and opportunities that these businesses face
• Knowledge of marketing automation software, and experience with email marketing and lead nurturing campaigns
• Experience with data analysis and visualization tools, such as Tableau or Power BI
• Certification in digital marketing, such as Google Ads or HubSpot

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading performance marketing agency, and to develop and execute comprehensive digital marketing strategies for startups and SMBs
• Collaborative and dynamic work environment, with a focus on innovation and creativity
• Professional development opportunities, including training and certification programs
• Flexible work arrangements, including remote work options and flexible hours
• Access to the latest digital marketing tools and software, and the opportunity to stay up-to-date with the latest trends and best practices
• Comprehensive health and wellness program, including medical, dental, and vision coverage
• 401(k) matching program, and the opportunity to save for retirement

• Develop a strong understanding of the digital marketing landscape, including the latest trends and best practices in Paid Media, SEO, and CRO.
• Create a portfolio that showcases your experience and skills in digital marketing, including case studies and examples of successful campaigns.
• Practice your communication and project management skills, and be prepared to provide examples of how you have managed multiple client accounts and internal stakeholders.
• Stay up-to-date with the latest digital marketing tools and software, and be prepared to discuss your experience with these tools in an interview.
• Be prepared to provide examples of how you have driven business growth and delivered exceptional results for clients, and to discuss your approach to developing and executing comprehensive digital marketing strategies.
• Research Directive and their unique approach to marketing, and be prepared to discuss how your skills and experience align with their methodology.
• Prepare to discuss your experience with data analysis and visualization, and how you have used data to inform and optimize digital marketing campaigns.