Senior Digital Marketing Strategist -Startups/SMB (Remote Canada) - Future Opening

DirectiveDirective·Remote(Remote - Canada)
Marketing
Excel

WFA Digital Insight

The demand for skilled digital marketers in the startup and SMB sector continues to rise, with a 25% increase in remote roles in 2025. Directive's unique approach to customer generation sets them apart, making this role particularly attractive for professionals who thrive in fast-paced, data-driven environments. With Excel skills being a key requirement, candidates should be prepared to showcase their technical expertise and strategic thinking.

Job Description

About the Role

Directive is seeking a Senior Digital Marketing Strategist to join their team, working with a portfolio of no more than seven startup/SMB accounts. The ideal candidate will have a strong background in Paid Media, SEO, and CRO, with a proven track record of driving client results.

Responsibilities

  • Own the success of SMB clients across channels
  • Handle client relationships with confidence and empathy
  • Project manage and organize accounts
  • Build relationships with key point of contacts

Requirements

  • 2+ years of experience in agency-side marketing
  • 2+ years of experience in performance marketing
  • Strong technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
  • Skilled project manager with the ability to get things done on time and below cost

How to Stand Out

  • Develop a strong understanding of Excel and its applications in digital marketing to stand out in this role.
  • Showcase your ability to drive client results through data-driven strategies and creative campaign execution.
  • Highlight your experience in managing multiple accounts and projects simultaneously, demonstrating your organizational and time management skills.
  • Prepare to discuss your approach to building and maintaining strong client relationships, emphasizing empathy and communication.
  • Be ready to provide specific examples of successful campaigns you've managed, including metrics and outcomes.

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