Senior Digital Marketing Strategist -Startups/SMB (Remote US)
WFA Digital Insight
The demand for skilled digital marketers has surged, with companies like Directive at the forefront. As the remote job market continues to grow, specialists in paid media and SEO are in high demand. With the rise of e-commerce, the need for effective performance marketing strategies has increased by over 25% in the past year. Directive's commitment to innovation and customer satisfaction makes this role an exciting opportunity for those looking to drive real results. Before applying, candidates should be aware of the importance of staying up-to-date with industry trends and having a strong understanding of the latest marketing tools and technologies.
Job Description
About the Role
The Senior Digital Marketing Strategist position at Directive is a unique opportunity for a skilled marketer to drive performance marketing for startups and small to medium-sized businesses. As a key member of the team, you will be responsible for developing and executing comprehensive marketing strategies that align with the company's goals and objectives. Your day-to-day activities will involve working closely with clients to understand their needs, analyzing market trends, and identifying opportunities for growth.The ideal candidate will have a strong background in digital marketing, with a focus on paid media, SEO, and CRO. You will be working in a fast-paced environment, collaborating with cross-functional teams to launch campaigns and drive results. Your expertise will be invaluable in helping Directive's clients achieve their marketing goals and expand their online presence.
Directive's commitment to innovation and customer satisfaction is reflected in its methodology, DiscoverabilityOS, which aligns brand and demand to guide the ideal customer profile to choose the company across every decision point. As a Senior Digital Marketing Strategist, you will be an integral part of this process, working to drive client results and exceed expectations.
What You Will Do
- Develop and execute comprehensive marketing strategies for clients across various industries
- Conduct market research and analysis to identify opportunities for growth and optimize marketing campaigns
- Collaborate with cross-functional teams to launch and manage campaigns
- Work closely with clients to understand their needs and provide tailored solutions
- Analyze campaign results and provide data-driven recommendations for improvement
- Stay up-to-date with industry trends and developments in digital marketing
- Develop and maintain relationships with clients and internal stakeholders
- Present campaign results and strategies to clients and internal teams
- Manage and optimize marketing budgets to achieve maximum ROI
- Identify and mitigate potential risks and opportunities in marketing campaigns
What We Are Looking For
- 2+ years of experience in digital marketing, with a focus on paid media, SEO, and CRO
- Proven track record of success in driving marketing campaigns and exceeding client expectations
- Strong understanding of marketing analytics and data analysis
- Excellent communication and project management skills
- Ability to work in a fast-paced environment and collaborate with cross-functional teams
- Strong knowledge of the latest marketing tools and technologies
- Experience working with startups and SMBs
- Bachelor's degree in Marketing or a related field
Nice to Have
- Experience with marketing automation platforms
- Knowledge of HTML and CSS
- Certification in Google Ads or other marketing platforms
- Experience with content marketing and creation
Benefits and Perks
- Competitive salary and bonus structure
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Unlimited PTO and paid holidays
- Access to certified therapists and mental health resources
- Gym membership and wellness programs
- Opportunity to work with a fast-growing and innovative company
- Professional development and training opportunities
How to Stand Out
- Make sure to highlight your experience with paid media, SEO, and CRO in your application
- Develop a strong understanding of the latest marketing tools and technologies, such as Google Ads and marketing automation platforms
- Showcase your ability to work in a fast-paced environment and collaborate with cross-functional teams
- Be prepared to provide examples of successful marketing campaigns you've led and the results you've achieved
- Research Directive's methodology, DiscoverabilityOS, and be prepared to discuss how you can contribute to its success
- Prepare to discuss your experience working with startups and SMBs, and how you can tailor your marketing strategies to meet their unique needs
- Don't be afraid to ask questions about the company culture and values during the interview process
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.