Senior Digital Media Manager - Programmatic & Social

About the Role

Day-to-day, the Senior Digital Media Manager will be responsible for managing the lifecycle of digital campaigns, from conceptualization through to post-campaign analysis. This will involve staying abreast of the latest trends and technologies in programmatic and social media advertising, identifying opportunities to innovate and improve campaign performance, and making data-driven decisions to optimize ad spend.

The role reports to the Director of Marketing and works closely with the marketing team, external agencies, and other stakeholders to ensure cohesive brand messaging and maximum campaign impact. Given the remote nature of the position, the ability to work independently, manage time effectively, and maintain open communication channels with the team is essential.

What You Will Do

• Develop and execute comprehensive digital media strategies that meet business objectives, focusing on programmatic and social media channels.
• Conduct market research and competitor analysis to inform campaign decisions and identify untapped opportunities.
• Manage and optimize campaign budgets to ensure efficient use of resources and maximum ROI.
• Collaborate with the creative team to develop compelling ad content that resonates with target audiences.
• Utilize data analytics tools to monitor campaign performance, identify areas for improvement, and implement optimizations.
• Lead A/B testing and experimentation to refine targeting, ad formats, and messaging.
• Work with external partners and vendors to coordinate campaign execution and troubleshoot issues.
• Stay updated on the latest trends, technologies, and best practices in digital media and advertising.
• Present campaign results and strategic recommendations to senior management and other stakeholders.
• Oversee the management of campaign data, ensuring accuracy, compliance with privacy regulations, and insightful reporting.

What We Are Looking For

• A minimum of 5 years of experience in digital media management, with a focus on programmatic and social media advertising.
• Proven track record of success in managing and optimizing digital campaigns for maximum ROI.
• Strong understanding of programmatic advertising platforms, including DSPs and ad exchanges.
• Experience with social media advertising platforms, including Facebook and Twitter.
• Proficiency in data analysis and interpretation, with the ability to draw insights from campaign data.
• Excellent communication and project management skills, with the ability to work effectively in a remote team environment.
• Strong knowledge of the digital media landscape, including emerging trends and technologies.
• Experience working with data management platforms (DMPs) and customer relationship management (CRM) systems.
• Certification in Google Analytics or similar analytics platforms.

Nice to Have

• Experience with marketing automation platforms and CRM systems.
• Knowledge of HTML, CSS, and JavaScript.
• Familiarity with agile project management methodologies.
• Experience in the healthcare or pharmaceutical industry.

Benefits and Perks

• Competitive salary package.
• Comprehensive health insurance plan.
• Generous paid time off policy, including vacation days, sick leave, and holidays.
• Remote work stipend to support home office setup and ongoing expenses.
• Professional development opportunities, including training and conference attendance.
• Access to the latest tools and technologies in digital media and advertising.
• Collaborative and dynamic work environment with a team of experienced professionals.
• Flexible working hours to accommodate different time zones and personal schedules.
• Equity options as part of the company's compensation package.

• Highlight your technical skills: Proficiency in programmatic advertising platforms, data analysis tools, and social media advertising is crucial. Make sure your resume and cover letter clearly outline your experience with these technologies.
• Prepare campaign examples: Be ready to discuss specific campaigns you've managed, including strategies, challenges, and results. This demonstrates your ability to apply theoretical knowledge in real-world scenarios.
• Showcase your data interpretation skills: The ability to interpret campaign data, identify trends, and make data-driven decisions is essential. Practice explaining complex data insights in simple terms.
• Emphasize your strategic thinking: Beyond technical skills, highlight your ability to develop and execute comprehensive digital media strategies that align with business objectives.
• Demonstrate your knowledge of the industry: Stay updated on the latest trends and technologies in digital media and advertising. This shows your commitment to ongoing learning and professional development.
• Be prepared to discuss remote work experience: Given the remote nature of the role, be ready to talk about your experience working independently, managing time effectively, and maintaining communication with remote teams.
• Research Unlock Health's mission and values: Understanding the company's commitment to healthcare solutions and its values will help you tailor your application and prepare for interviews, showing how your skills and experience align with the company's goals.