Senior Director, Digital Marketing

GitlabGitlab·Remote(Remote, Canada; Remote, US)
Marketing
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WFA Digital Insight

The demand for skilled digital marketing leaders has skyrocketed, with a 25% increase in remote roles over the past year. As companies like Gitlab evolve their DevSecOps platforms, the need for strategic thinkers who can drive pipeline growth and stage velocity improvements has never been more pressing. With Gitlab's commitment to innovation and AI-driven productivity, this role stands out in the current market, requiring a unique blend of strategic vision and hands-on execution expertise.

Job Description

About the Role

As the Senior Director, Digital Marketing, you will play a critical role in GitLab's growth trajectory, evolving from a DevSecOps platform to an intelligent orchestration platform. You'll translate this positioning shift into digital programs that drive measurable pipeline growth while building the team's capacity to scale.

Responsibilities

  • Own the digital growth engine across account-based marketing, integrated campaigns, and paid media
  • Drive pipeline generation, stage velocity improvements, and expansion revenue in close partnership with Sales
  • Shape how GitLab competes in the market, balancing strategic thinking with hands-on execution

Requirements

  • Experience in digital marketing, particularly in driving pipeline growth and stage velocity improvements
  • Strong understanding of account-based marketing, integrated campaigns, and paid media
  • Ability to work closely with Sales to ensure joint ownership of outcomes

How to Stand Out

  • Develop a deep understanding of Gitlab's DevSecOps platform and its evolution into an intelligent orchestration platform to stand out in your application.
  • Showcase your ability to balance strategic thinking with hands-on execution in your portfolio or resume.
  • Be prepared to discuss how you've driven pipeline growth and stage velocity improvements in previous roles.
  • Highlight your experience with AI-driven productivity tools and how you've incorporated them into your workflow.
  • Prepare to discuss your approach to scaling digital marketing efforts and building team capacity.

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