Senior Director, Financial Planning and Analysis (GTM)

About the Role

The Finance team at Sproutsocial values transparency, ownership, and thoughtful collaboration, offering the autonomy and support to build scalable processes, influence key business outcomes, and lead through complexity. This is a high-visibility role with direct exposure to the company's most senior leaders and the opportunity to shape how Sproutsocial grows.

The ideal candidate will have experience supporting go-to-market organizations in a SaaS environment and a deep understanding of financial planning and analysis. They will be a strategic finance leader with a rare combination of analytical rigor, executive presence, and operational discipline.

What You Will Do

• Own the financial strategy, planning, and performance management for Sproutsocial's go-to-market organization, including Sales, Customer Success, and Support
• Lead top-line forecasting, including ARR, revenue, and RPO, ensuring accuracy, rigor, and alignment with company objectives
• Own customer count and ARR reporting, including the metrics that contribute to external disclosures, ensuring accuracy and integrity at all times
• Drive annual planning for the GTM organization, partnering closely with Finance leadership to align GTM priorities with company-wide strategy
• Co-lead long-range planning with Corporate FP&A
• Serve as a strategic finance partner to the CRO, SVP of Customer Experience, and VP of Revenue Operations, influencing decision-making across growth, efficiency, and resource allocation
• Oversee forecasting, budgeting, and management of GTM spend, including commissions modeling, ROI analysis, and headcount and capacity planning
• Anticipate business trends, risks, and opportunities before they surface, proactively framing scenarios, stress-testing assumptions, and preparing executive stakeholders for high-stakes conversations
• Own and evolve KPI reporting and executive-level insights, translating complex financial data into clear, compelling narratives that drive decisions at the highest levels of the organization
• Build, lead, and scale a high-performing FP&A team, establishing the structure, processes, and talent to support a growing and evolving organization
• Champion the development of scalable financial models, systems, and processes, leveraging automation and AI to improve forecasting accuracy, reporting efficiency, and decision support

What We Are Looking For

• 12+ years of FP&A experience, with significant experience supporting GTM or Sales functions in a SaaS or subscription-based business
• 5+ years of people management experience, including building, developing, and leading high-performing teams
• Strong analytical and problem-solving skills, with the ability to drive data-driven decision making
• Experience with financial planning and analysis tools, including Excel, Adjust, and other relevant software
• Excellent communication and presentation skills, with the ability to distill complex financial data into clear, actionable insights
• Strong leadership and collaboration skills, with the ability to partner effectively with cross-functional teams
• Experience with budgeting, forecasting, and financial modeling
• Knowledge of financial regulations and compliance

Nice to Have

• Experience with automation and AI in financial planning and analysis
• Knowledge of data visualization tools and techniques
• Experience with cloud-based financial planning and analysis software
• Certification in FP&A or a related field

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a growing and evolving company
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Flexible work arrangements, including remote work options
• Access to cutting-edge technology and tools
• Recognition and reward for outstanding performance
• Comprehensive health and wellness benefits
• Generous PTO and holiday package
• Retirement savings plan with company match

• Tip: Showcase your experience with GTM, Adjust, and Excel in your application, highlighting specific examples of how you've used these tools to drive business growth.
• Develop a strong understanding of the company's financial strategy and goals, and be prepared to discuss how you can contribute to achieving them.
• Be prepared to walk through your experience with budgeting, forecasting, and financial modeling, and highlight your ability to drive data-driven decision making.
• Consider taking courses or earning certifications in FP&A or a related field to enhance your skills and competitiveness.
• Research the company culture and values, and be prepared to discuss how you align with them and can contribute to the team's success.
• Practice your presentation skills, and be prepared to distill complex financial data into clear, actionable insights.
• Be prepared to discuss your experience with automation and AI in financial planning and analysis, and how you've used these tools to improve forecasting accuracy and reporting efficiency.