Senior Director, Growth Marketing
WFA Digital Insight
The demand for skilled growth marketers has surged, with companies like Klaviyo driving innovation in the space. As the market for marketing automation and personalization continues to expand, professionals with expertise in SaaS growth, demand generation, and performance marketing are in high demand. With the growth marketing sector expected to see significant investment, candidates with a deep understanding of PLG environments and a proven track record in leading cross-functional teams are well-positioned for success. Before applying, consider Klaviyo's unique culture and the skills required to drive growth in a rapidly evolving market.
Job Description
About the Role
The Senior Director, Growth Marketing at Klaviyo is a pivotal role that will shape the company's customer acquisition strategy and drive revenue growth. As a seasoned growth leader, you will have the opportunity to build and execute a comprehensive growth plan, leveraging your expertise in SaaS growth, demand generation, and performance marketing. You will work closely with cross-functional teams, including product, campaigns, and digital, to drive experimentation, innovation, and customer acquisition.Klaviyo's growth engine is propelled by a category-defining product and a strong market presence. As the Senior Director, Growth Marketing, you will be responsible for owning sign-up volume, new logo acquisition, and growth ARR, and building the strategy, team, and operating rhythm to consistently hit these targets. Your ability to think strategically, drive experimentation, and lead high-performing teams will be essential in this role.
The ideal candidate will have a deep understanding of SaaS growth, demand generation, and performance marketing, as well as experience leading cross-functional teams and driving growth in a PLG or hybrid environment. You will be a strategic thinker, a creative problem solver, and a collaborative leader who can inspire and motivate teams to achieve exceptional results.
What You Will Do
- Own sign-up volume, new logo acquisition, and growth ARR, and build the strategy, team, and operating rhythm to consistently hit these targets
- Build an experimentation engine to drive continuous testing and learning
- Identify and build new sources of demand, including partnerships, integrations, and emerging platforms
- Lead Klaviyo's growth team as an AI-first organization, leveraging AI-powered workflows and emerging tools to drive growth
- Shape the integrated growth plan, synthesizing insights from campaigns, paid media, digital, and product to drive a coherent, high-conviction strategy
- Partner with the Director of Growth in R&D to connect marketing motion with product-led acquisition
- Translate growth performance into clear, confident narratives for senior leadership
- Spot emerging opportunities and risks, and surface recommendations for investment and growth
- Build and develop a team of growth experts who are sharp, fast, and motivated by the mission
What We Are Looking For
- 15+ years of experience in growth, demand generation, or performance marketing, with at least 5 years leading senior, cross-functional teams
- Proven track record of driving growth in a SaaS environment, with expertise in demand generation, customer acquisition, and revenue growth
- Deep understanding of PLG or hybrid environments, and experience connecting marketing motion with product-led acquisition
- Strong leadership skills, with the ability to inspire and motivate high-performing teams
- Excellent communication and collaboration skills, with experience partnering with cross-functional teams
- Strong analytical and problem-solving skills, with the ability to drive data-driven decision making
- Experience with AI-powered workflows and emerging tools, and a passion for leveraging technology to drive growth
Nice to Have
- Experience with marketing automation and personalization platforms
- Knowledge of emerging trends and technologies in growth marketing, including AI, machine learning, and data science
- Experience with data-driven storytelling and presenting insights to senior leadership
- Familiarity with agile development methodologies and experience working in a fast-paced, dynamic environment
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Generous PTO and parental leave policies
- Remote work stipend and flexible working arrangements
- Professional development opportunities and conference sponsorship
- Access to emerging tools and technologies, and a passion for innovation and experimentation
- Collaborative, dynamic work environment with a team of talented professionals,
How to Stand Out
- Develop a strong understanding of SaaS growth, demand generation, and performance marketing, and be prepared to discuss your experience and expertise in these areas.
- Build a portfolio of your growth marketing work, including case studies and metrics that demonstrate your impact and results.
- Be prepared to talk about your experience leading cross-functional teams and driving growth in a PLG or hybrid environment.
- Research Klaviyo's culture and values, and be prepared to discuss how your skills and experience align with the company's mission and goals.
- Practice your data-driven storytelling skills, and be prepared to present insights and recommendations to senior leadership.
- Be prepared to discuss your experience with AI-powered workflows and emerging tools, and your passion for leveraging technology to drive growth.
- Don't be afraid to ask questions about the company culture, team dynamics, and growth opportunities during the interview process.
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