Senior Director, Growth Marketing
WFA Digital Insight
As the demand for skilled growth marketers continues to rise, with a 25% increase in job postings over the past year, Klaviyo stands out as a category-defining company that empowers creators to own their destiny. With a strong focus on innovation and customer acquisition, this Senior Director, Growth Marketing role is ideal for experienced professionals looking to make a significant impact. Candidates with a deep understanding of SaaS and PLG environments, as well as expertise in growth leadership and team management, will be well-suited for this position. Before applying, it's essential to understand the company's commitment to AI-first workflows and continuous experimentation
Job Description
About the Role
The Senior Director, Growth Marketing at Klaviyo is a unique opportunity for a seasoned growth leader to shape the company's customer acquisition strategy and drive compounding growth. As a key member of the leadership team, you will work closely with cross-functional teams, including product, campaigns, and digital, to develop and execute a comprehensive growth plan. Your expertise in growth marketing, demand generation, and team management will be essential in driving the company's momentum and expanding its reach.As a growth leader, you will be responsible for building and managing a high-performing team, driving experimentation and innovation, and shaping the company's growth strategy. Your ability to think strategically, build strong relationships, and drive results will be critical to success in this role. With a strong focus on AI-first workflows and continuous experimentation, you will need to be a forward thinker who is always looking for new ways to drive growth and improve customer acquisition.
Klaviyo is a company that values innovation, creativity, and collaboration. As a Senior Director, Growth Marketing, you will be expected to embody these values and lead by example. You will need to be a strong communicator, a team player, and a results-driven individual who is passionate about driving growth and customer acquisition.
What You Will Do
- Own sign-up volume, new logo acquisition, and Growth ARR, and build the strategy, team, and operating rhythm to hit them consistently
- Build an experimentation engine to turn Klaviyo's scale into a structural advantage
- Identify and build new sources of demand, including partnerships, integrations, emerging platforms, and distribution channels
- Lead Klaviyo's growth team as an AI-first organization, building AI-powered workflows and running experiments with emerging tools
- Shape the integrated growth plan, synthesizing what's working across campaigns, paid media, digital, and product into a coherent, high-conviction strategy
- Partner deeply with the Director of Growth in R&D to connect marketing motion with product-led acquisition
- Translate growth performance into clear, confident narratives for senior leadership
- Spot what's next before it shows up in the numbers, surfacing risks, emerging opportunities, and the bets worth making
- Build and develop a team of growth experts who are sharp, fast, and genuinely motivated by the mission
What We Are Looking For
- 15+ years of experience in growth, demand generation, or performance marketing, with at least 5 years leading senior, cross-functional teams
- Deep SaaS background, ideally in a PLG or hybrid environment, with a strong understanding of how self-serve acquisition works and how marketing connects to ARR
- Proven track record of driving growth and customer acquisition, with a strong focus on experimentation and innovation
- Experience building and managing high-performing teams, with a strong emphasis on collaboration and communication
- Strong understanding of AI-first workflows and continuous experimentation, with experience building AI-powered workflows and running experiments with emerging tools
- Excellent communication and leadership skills, with the ability to build strong relationships and drive results
Nice to Have
- Experience working in a fast-paced, dynamic environment, with a strong ability to adapt to changing circumstances
- Knowledge of emerging trends and technologies in growth marketing, including AI, machine learning, and data analytics
- Experience working with cross-functional teams, including product, campaigns, and digital
- Strong understanding of customer acquisition and retention strategies, with a focus on driving long-term growth and revenue
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Flexible PTO and remote work arrangements
- Access to emerging tools and technologies, including AI-powered workflows and experimentation software
- Opportunities for professional growth and development, including training and education programs
- Collaborative and dynamic work environment, with a strong focus on innovation and experimentation
- Recognition and rewards for outstanding performance, including bonuses and stock options
How to Stand Out
- Be prepared to discuss your experience with AI-first workflows and continuous experimentation, and how you have applied these principles in previous roles
- Showcase your ability to think strategically and drive results, with a strong focus on customer acquisition and retention
- Highlight your experience building and managing high-performing teams, and your ability to communicate effectively with cross-functional teams
- Emphasize your understanding of SaaS and PLG environments, and how you have driven growth and customer acquisition in these contexts
- Be ready to provide examples of your experience with emerging trends and technologies in growth marketing, including AI, machine learning, and data analytics
- Showcase your portfolio and any relevant case studies that demonstrate your skills and experience in growth marketing and team management
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