Senior Director, Marketing

About the Role

The role entails developing and executing regional marketing plans, managing budgets, and leading a team of regional marketers. The Senior Director, Marketing will also work closely with the Chief Marketing Officer and other global marketing leaders to craft a high-impact regional marketing strategy and plan. This is an exciting opportunity for a results-driven marketing executive to join a dynamic and growing company and make a significant impact on the business.

Klaviyo values diversity and inclusion, and the company is committed to creating a workplace where everyone feels welcome and valued. The company's mission is to empower creators to own their own destiny, and the Senior Director, Marketing will play a key role in driving this mission forward in the APAC region.

What You Will Do

• Develop and execute a comprehensive regional marketing plan to drive demand generation, revenue pipeline, brand awareness, and customer marketing
• Partner with global marketing leaders and the Chief Marketing Officer to craft a high-impact regional marketing strategy and plan
• Manage and lead a team of regional marketers, specializing in event, content, and partner marketing
• Develop and manage annual marketing plans and budgets, aligning with ambitious regional growth targets
• Present compelling reports to key stakeholders, leveraging data analysis to articulate the successes and learnings from marketing campaigns
• Collaborate closely with APAC Sales leadership to identify strategic levers for robust pipeline growth across the region
• Craft and oversee the development of regionally relevant marketing materials, strategically communicating product features and benefits
• Innovate and execute marketing campaigns that surpass regional revenue goals, collaborating seamlessly with product and partnership teams
• Shape a compelling regional story and narrative to strategically position Klaviyo's products, creating a lasting impact on the market
• Develop and maintain relationships with key partners and stakeholders in the region

What We Are Looking For

• Minimum 10 years of experience in marketing, with at least 5 years in a senior leadership role
• Proven track record of success in driving transformative marketing strategies that create demand
• Experience building and leading high-performing teams, with a strong focus on talent development and management
• Strong understanding of the APAC market, with a deep knowledge of the region's marketing landscape
• Experience working in a fast-paced, dynamic environment, with a strong ability to adapt to change
• Strong analytical and problem-solving skills, with the ability to leverage data to drive marketing decisions
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Strong leadership skills, with the ability to motivate and inspire teams to achieve exceptional results
• Experience with marketing automation platforms, such as Klaviyo, and a strong understanding of marketing technology

Nice to Have

• Experience working in the SaaS industry, with a strong understanding of the company's products and services
• Knowledge of Excel and other marketing analytics tools
• Experience with content marketing, event marketing, and partner marketing
• Strong network of contacts in the APAC region, with a deep understanding of the local marketing landscape

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading SaaS company and make a significant impact on the business
• Collaborative and dynamic work environment, with a strong focus on teamwork and innovation
• Professional development opportunities, with a strong emphasis on talent development and growth
• Flexible working arrangements, with the option to work remotely
• Access to the latest marketing tools and technologies, with a strong focus on innovation and experimentation
• Recognition and reward for outstanding performance, with a strong emphasis on recognizing and rewarding exceptional results

• To stand out in this role, candidates should have a strong understanding of the APAC market and a proven track record of success in driving transformative marketing strategies.
• When applying, make sure to highlight your experience working with marketing automation platforms, such as Klaviyo, and your ability to leverage data to drive marketing decisions.
• Be prepared to discuss your experience building and leading high-performing teams, and your approach to talent development and management.
• Showcasing your knowledge of the local marketing landscape and your network of contacts in the APAC region can be a major advantage.
• Don't be afraid to ask about the company culture and values during the interview process, and be prepared to discuss how you can contribute to Klaviyo's mission to empower creators to own their own destiny.
• Make sure to research the company and the role thoroughly, and be prepared to discuss your experience and qualifications in detail.
• Highlighting your experience with content marketing, event marketing, and partner marketing can be a major plus, as these skills are highly valued in this role.