Senior Director of Brand Marketing

Coleto Brands·Remote(Greenville, Greenville, South Carolina, United States)
Marketing

WFA Digital Insight

As demand for experienced brand marketers continues to soar, with a reported 25% increase in job postings over the last year, professionals with a keen eye for brand strategy and digital savvy are in high demand. Coleto Brands, a dynamic collective of lighting brands, is seeking a Senior Director of Brand Marketing to elevate and protect their brand strategy. With the rise of remote work, companies are looking for leaders who can drive brand consistency and growth across all touchpoints. Candidates should be well-versed in the latest marketing trends and have a passion for building strong, enduring brands. Before applying, consider how your skills and experience align with the company's commitment to enhancing spaces through design and functionality.

Job Description

About the Role

The Senior Director of Brand Marketing will play a pivotal role in defining, elevating, and protecting the brand strategy across Coleto Brands. This includes leading a high-functioning brand marketing team to drive a cohesive brand architecture and translating brand strategy into impactful integrated marketing programs. The ideal candidate will have an entrepreneurial spirit and a passion for brand building across all touchpoints. As a senior leader within the organization, the Senior Director of Brand Marketing will closely collaborate with cross-functional colleagues to ensure corporate and go-to-market brand consistency across all touchpoints. This role is both strategic and hands-on, requiring a professional who can flex as needed to build strong, enduring brands that resonate with target audiences across all channels. The Senior Director of Brand Marketing will report to the executive team and will be responsible for developing and mentoring a team of direct and indirect reports.

What You Will Do

  • Develop and maintain a clear, scalable brand architecture across corporate and flagship brands
  • Define, lead, and socialize individual brand strategies for Coleto Brands and its portfolio, aligning with business objectives and growth priorities
  • Establish clear brand positioning, value propositions, and messaging frameworks for each brand to drive interest and advocacy among each brand's target audiences
  • Identify market trends, competitive dynamics, and customer insights to inform brand direction
  • Serve as the guardian of brand integrity and consistency across all touchpoints
  • Partner with product marketing, sales, and channel teams to bring brand strategy to life through all go-to-market executions and new product launches
  • Oversee the development of integrated campaigns that build awareness, consideration, and advocacy
  • Ensure brand storytelling is compelling, differentiated, and resonates with each brand's target audiences
  • Lead cross-functional teams to bring brand strategy to life in owned experience centers through physical space design, event programming, and activations
  • Lead brand strategy and execution for customer events, trade shows, and experiential marketing

What We Are Looking For

  • 8+ years of experience in brand marketing or a related field
  • Proven track record of developing and implementing successful brand marketing strategies
  • Strong understanding of brand architecture and portfolio management
  • Excellent leadership and team management skills
  • Ability to collaborate with cross-functional teams
  • Strong business acumen and understanding of marketing metrics and analytics
  • Experience with digital marketing and brand building across all touchpoints
  • Strong communication and presentation skills

Nice to Have

  • Experience working with external agency partners
  • Knowledge of the lighting industry or a related field
  • Certification in marketing or a related field

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a dynamic and growing company
  • Collaborative and supportive work environment
  • Professional development and growth opportunities
  • Remote work options and flexible work arrangements
  • Access to the latest marketing tools and technologies
  • Recognition and reward for outstanding performance

How to Stand Out

  • To stand out as a candidate, be prepared to showcase your portfolio of successful brand marketing campaigns and strategies.
  • Highlight your experience with digital marketing and brand building across all touchpoints, including social media and content creation.
  • Emphasize your ability to collaborate with cross-functional teams and lead a team of direct and indirect reports.
  • Be prepared to discuss your understanding of marketing metrics and analytics, and how you have used data to inform brand marketing decisions.
  • Consider researching the company's commitment to enhancing spaces through design and functionality, and be prepared to discuss how your skills and experience align with this mission.
  • Don't be afraid to ask about the company culture and values during the interview process, and be prepared to discuss how you can contribute to a positive and supportive work environment.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.