Senior Director of Product Marketing

About the Role

Bitwarden's unique position across consumer and enterprise security markets presents a compelling challenge for a product marketing leader. With over 10 million users on the basic free plan and more than 50,000 businesses globally, including many of the world's largest organizations, the company is poised for significant growth. The right candidate will have a deep understanding of software products, both from a user and engineering perspective, and the ability to communicate complex ideas simply and effectively.

What You Will Do

• Lead the product and customer marketing function to build comprehensive go-to-market enablement strategies for Bitwarden's products.
• Elevate Bitwarden's B2B marketing and customer acquisition to the next level.
• Guide the communication of the product vision and customer onboarding experience for Bitwarden.
• Create compelling customer-facing and sales assets that differentiate Bitwarden, focusing on customer value and benefits.
• Build a high-touch marketing motion and marketing structure for enterprise sales to enhance and complement Bitwarden's self-service model.
• Fuel the Bitwarden sales funnel and overall flywheel through efficient programs, from product launches to competitive sales enablement to all types of marketing campaigns.
• Innovate on how Bitwarden lands, converts, and helps global customers expand through world-class customer experiences and journeys.
• Further develop customer engagement and case studies with well-known Bitwarden customers.
• Hone the product and customer marketing team, including driving world-class product launches, cherished customer marketing, and unique partner and channel marketing enablement.
• Accelerate the Bitwarden revenue engine with the Bitwarden flywheel from free to paid, upselling across both self-serve and high-touch customers.
• Stay ahead of industry trends and work closely with the Bitwarden communications team on analyst relations.
• Drive and track key metrics for customer growth.

What We Are Looking For

• Significant experience across a range of product marketing and sales-enhancing activities.
• Solid knowledge of enterprise and security markets; open-source experience is a plus.
• Bachelor's or higher college/graduate degree.
• Excellent leadership, management, and communications skills.
• Remote team leadership combined with the ability to work as an individual contributor.
• Demonstrated ability to partner with go-to-market teams.
• Experience scaling business and consumer applications.
• An understanding of the security market and ideally identity and access management.
• Proficiency in tools like Excel for data analysis and presentation.
• A love for software products, with the interest to understand them deeply from a user perspective and technically from an engineering perspective.

Nice to Have

• Experience with product launch development, asset publishing, and overall execution.
• Appreciation for choosing the right words and visuals, with a keen eye for detail and design.
• Hands-on approach to scaling, including seeing the big picture and contributing directly.
• Desire to help the team thrive, with proven leadership experience empowering team members to excel.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work remotely and be part of a global team.
• Access to the latest tools and technologies in the security and product marketing space.
• Professional development opportunities, including training and conference sponsorships.
• Health and wellness benefits, including mental health support.
• Generous PTO and holidays, recognizing the importance of work-life balance.
• Remote stipend to support home office setup and productivity.

• Tip: Ensure your resume and cover letter are tailored to showcase your experience in product marketing, especially in the security or tech industry. Highlight specific achievements and metrics where possible.
• Be prepared to discuss your understanding of the security market, including trends, challenges, and key players. Demonstrating knowledge of identity and access management is a plus.
• Showcase your proficiency in using tools like Excel for data analysis and presentation. Practice creating compelling data visualizations and narratives.
• Develop a portfolio or examples of your previous work in product marketing, including product launches, customer engagement strategies, and sales enablement materials.
• Consider highlighting any experience or certifications in open-source technologies, as this is a valued asset in the company.
• Prepare to discuss your approach to remote team leadership and how you facilitate collaboration and communication among dispersed team members.
• Research Bitwarden's products and services to understand the company's unique position in the market and how you can contribute to its growth and success.