Senior Director, Product Marketing

AffirmAffirm·Remote(Remote Canada)
Marketing
Excel

WFA Digital Insight

The demand for product marketing leaders with a deep understanding of commerce, payments, and merchant ecosystems has surged in recent years. With the rise of buy-now-pay-later solutions, companies like Affirm are at the forefront of financial innovation. To succeed in this role, candidates will need to demonstrate expertise in strategic marketing, storytelling, and data-driven decision making. As the remote job market continues to evolve, this position offers a unique chance to shape the narrative of a pioneering company.

Job Description

About the Role

Affirm is seeking a strategic and inspiring Senior Director of Product Marketing to lead our go-to-market strategy and narrative development. This role is pivotal in shaping how Affirm shows up in the market, influencing enterprise customer adoption, and informing company strategy through market and customer insights.

Responsibilities

  • Lead Product Marketing Strategy: Define and execute Affirm’s enterprise and merchant product marketing strategy across payments, commerce, and retail products.
  • Champion Product Narratives and External Storytelling: Craft key product narratives for company keynotes, investor relations, executive communications, and customer advisory boards.
  • Drive Go-To-Market Excellence: Partner with cross-functional teams to launch new products and features, ensuring clear value propositions and aligned enablement for sales, partnerships, and marketing.

How to Stand Out

  • Develop a portfolio that showcases your ability to craft compelling product narratives and drive business impact through marketing strategy.
  • Highlight your expertise in systems thinking and storytelling, demonstrating how you've applied these skills in previous roles.
  • Be prepared to discuss your experience with data analysis tools like Excel and how you've used data to inform marketing decisions.
  • Research Affirm's products and services, demonstrating your understanding of the company's mission and values during the interview process.
  • Emphasize your ability to collaborate cross-functionally, providing examples of successful partnerships with product, sales, and marketing teams.

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