Senior Director, Product Marketing - Dash
Marketing
GTM
WFA Digital Insight
As demand for innovative marketing strategies grows, Dropbox's Senior Director of Product Marketing role stands out. With a focus on AI-powered knowledge discovery, this position requires a unique blend of technical and creative skills. Candidates should be prepared to leverage their expertise in GTM and product launches to drive growth and adoption.
Job Description
About the Role
Dropbox is seeking a visionary Senior Director of Product Marketing to lead the go-to-market strategy for Dash and other ambitious bets on the future of work. This role involves defining the narrative, playbook, and growth strategy for a product that has the potential to transform how teams find and use information.Responsibilities
- Define and evolve the end-to-end narrative for Dash and priority innovation initiatives
- Translate complex products into clear positioning and value propositions
- Ensure consistent storytelling across launches, lifecycle moments, sales enablement, brand, and communications
- Build scalable frameworks to drive alignment and execution across teams
- Define success metrics, adoption goals, and post-launch plans
How to Stand Out
- Develop a strong understanding of GTM strategies and their application in product launches
- Showcase your ability to craft compelling narratives and positioning for complex products
- Prepare to discuss your experience in building scalable frameworks and driving cross-team alignment
- Highlight your skills in data analysis and customer insight to inform product and go-to-market decisions
- Be prepared to provide examples of successful product launches and growth strategies you've led in the past
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