Senior Director, Product Marketing
WFA Digital Insight
The demand for skilled product marketers in the tech industry has skyrocketed, with a 25% increase in job openings over the past year. Klaviyo, a leading marketing automation platform, is at the forefront of this trend. As a Senior Director of Product Marketing, you'll have the opportunity to shape the narrative for the company's largest product portfolio and establish Klaviyo as a category leader. With the company's commitment to empowering creators and its dedication to diversity and inclusion, this role is perfect for someone looking to make a real impact in the industry. Before applying, candidates should be prepared to showcase their expertise in GTM and product marketing, as well as their ability to thrive in a fast-paced environment.
Job Description
About the Role
As a Senior Director of Product Marketing at Klaviyo, you will lead the product marketing team in developing and executing go-to-market strategies for the company's largest product portfolio, including Marketing, Data Platform, and AI. You will be responsible for crafting unified positioning and messaging for Klaviyo's products and partnering with cross-functional teams to shape the product roadmap. This is a rare opportunity to own the narrative for the full breadth of what makes Klaviyo different and establish the company as a category leader in the marketing automation landscape.The role is based in San Francisco, CA, and will involve working closely with the product management team, sales teams, and other stakeholders to develop and execute product marketing strategies. As a leader, you will be expected to model AI-powered workflows and inspire a team of passionate product marketers to do the same.
Klaviyo is committed to empowering creators and providing a platform that powers their businesses. As a Senior Director of Product Marketing, you will play a key role in shaping the company's product roadmap and establishing Klaviyo as a leader in the marketing automation space.
What You Will Do
- Develop and execute go-to-market strategies for Klaviyo's largest product portfolio, including Marketing, Data Platform, and AI
- Craft unified positioning and messaging for Klaviyo's products, spanning AI, omnichannel automation, and the full channel suite
- Partner with Product Managers to shape the product roadmap, particularly as the company scales its AI agent capabilities
- Establish Klaviyo as the definitive thought leader in B2C marketing by developing a strong POV on what it means for AI to handle the work of marketing
- Launch new, innovative features and products into market that cut through the noise in the marketing automation landscape
- Build core sales and marketing assets, such as pitch decks, one pagers, enablement trainings, and more
- Support Sales teams in strategic deals that require deep product expertise and a strong understanding of B2C customer needs and use cases
- Lead a team of product marketers who are responsible for developing and executing product marketing strategies
What We Are Looking For
- 12+ years of experience in B2B SaaS product marketing roles, ideally with a stint marketing to Marketing buyers
- 5+ years of experience directly managing and coaching individual contributors, building the next generation of great product marketers
- Strong understanding of the marketing automation landscape and the role of AI in marketing
- Experience with GTM and product marketing, including developing and executing go-to-market strategies
- Ability to model AI-powered workflows and inspire a team to do the same
- Strong leadership and management skills, with the ability to build and lead high-performing teams
- Excellent communication and storytelling skills, with the ability to craft compelling narratives and present to executive audiences
Nice to Have
- Experience with Klaviyo's products and platform
- Familiarity with the marketing automation landscape and the role of AI in marketing
- Experience working with cross-functional teams, including product management, sales, and customer success
- Strong understanding of the B2C marketing landscape and the needs of Klaviyo's customers
- Experience with data analysis and metrics-driven decision making
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health benefits, including medical, dental, and vision
- Generous PTO and vacation policy
- Flexible working hours and remote work options
- Professional development opportunities, including training and education reimbursement
- Access to the latest marketing automation tools and technologies
- Collaborative and dynamic work environment with a team of passionate and talented professionals
How to Stand Out
- Make sure to highlight your experience with GTM and product marketing, including any relevant certifications or training
- Showcase your ability to model AI-powered workflows and inspire a team to do the same
- Be prepared to discuss your understanding of the marketing automation landscape and the role of AI in marketing
- Emphasize your leadership and management skills, including any experience building and leading high-performing teams
- Be ready to provide examples of your experience with data analysis and metrics-driven decision making
- Research Klaviyo's products and platform, and be prepared to discuss how you can contribute to the company's mission and goals
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