Senior Engineer - Growth Marketing

About the Role

The Growth Marketing team values pace and iteration, shipping quickly, learning from real usage, and improving as they go. However, they also care deeply about craft, noticing UX details and maintaining high standards while keeping momentum. Collaboration is key, and you will work closely with the Director of Marketing, Senior Design Engineer, and Senior Designer to achieve team goals.

Buffer is a fully distributed team that prioritizes transparency and diversity. The company strives to create an inclusive work environment where underrepresented groups are welcome and can thrive. As a remote worker, you will have the flexibility to work from anywhere, with the opportunity to meet the team in person once or twice a year for workshops and team-building activities.

What You Will Do

• Lead growth engineering projects from concept to launch, working closely with marketing, design, and other engineers.
• Build features on Buffer's marketing site, including landing pages, interactive tools, and conversion flows that help people discover and try Buffer.
• Create benchmarks, calculators, and utility content that educate users and drive engagement.
• Implement A/B testing infrastructure and develop programmatic page generation for SEO/AEO.
• Build reusable components that make future projects easier to ship.
• Drive experimentation and optimization by implementing A/B tests, optimizing conversion funnels, and helping the team learn faster through code.
• Set up experiments, validate results, and iterate based on what is learned.
• Maintain integrations with Buffer's marketing technology stack, including Segment, GTM, and other tools.
• Collaborate with the design team to create visually appealing and user-friendly interfaces.
• Participate in code reviews and contribute to the improvement of the team's codebase.

What We Are Looking For

• 5+ years of experience in frontend development, with a strong background in React and modern web development.
• Experience with marketing technology, including GTM, programmatic advertising, and analytics tools.
• Strong understanding of UX principles and the ability to create user-friendly interfaces.
• Experience with backend logic, including integrating with third-party APIs and debugging tracking pipelines.
• Strong problem-solving skills and the ability to learn quickly.
• Excellent communication and collaboration skills, with the ability to work effectively in a distributed team.
• Experience with A/B testing and experimentation, including setting up experiments and validating results.
• Strong attention to detail and a focus on craft, with the ability to maintain high standards while keeping momentum.

Nice to Have

• Experience with localization frameworks and internationalization.
• Knowledge of content management systems and patterns.
• Experience with SEO implementations and best practices.
• Familiarity with Google Sheets and data analysis.
• Experience with remote work and distributed teams.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a fully distributed team and contribute to a unique and fulfilling workplace culture.
• Flexible working hours and remote work arrangements.
• Professional development opportunities, including training and conference attendance.
• Access to the latest tools and technologies, including marketing software and development frameworks.
• A stipend for home office setup and ongoing remote work expenses.
• Paid time off and holidays, including a minimum of 20 days of paid vacation per year.

• Tip: Showcase your experience with marketing technology, including GTM and programmatic advertising, and highlight any relevant certifications or training.
• To stand out, create a portfolio that demonstrates your ability to drive growth through technical expertise and marketing acumen.
• Be prepared to discuss your approach to A/B testing and experimentation, including how you set up experiments and validate results.
• Highlight your ability to work effectively in a distributed team and communicate complex technical ideas to non-technical stakeholders.
• When negotiating salary, be prepared to discuss your experience, skills, and market rate, and don't be afraid to ask about benefits and perks.
• Red flag: If the company doesn't prioritize transparency and diversity, or if the team doesn't value collaboration and open communication, it may not be the right fit for you.