Senior Engineer - Growth Marketing

About the Role

The Growth Marketing team at Buffer values pace and iteration, with a focus on shipping quickly, learning from real usage, and improving as they go. At the same time, the team prioritizes craft, paying attention to UX details and maintaining high standards. As a Senior Engineer, you will be working closely with key team members, including the Director of Marketing, Senior Design Engineer, and Senior Designer, to drive Buffer's growth marketing efforts forward.

Given the nature of the role, it's essential to be comfortable with both frontend and backend logic, including integrations with marketing tools, analytics, and tracking systems. Experience with SEO implementations, debugging tracking pipelines, and figuring out unknowns will be highly beneficial.

What You Will Do

• Lead growth engineering projects from concept to launch, working closely with marketing, design, and other engineers.
• Implement features and pages across buffer.com, including interactive tools, benchmarks, referral systems, and conversion flows.
• Drive the technical implementation behind marketing features, such as integrations with marketing tools, analytics, and tracking systems.
• Build systems and frameworks that enable the marketing team to move faster, including A/B testing infrastructure and programmatic page generation for SEO/AEO.
• Implement content management patterns and build reusable components to make future projects easier to ship.
• Drive experimentation and optimization by implementing A/B tests, optimizing conversion funnels, and helping the team learn faster through code.
• Set up experiments, validate results, and iterate based on what is learned, balancing speed with quality.
• Maintain integrations with the marketing technology stack, upgrade dependencies, optimize performance, and ensure accessibility.
• Participate in the on-call rotation and contribute to ongoing system health by fixing bugs, addressing security vulnerabilities, and making other improvements.
• Collaborate with other engineers to pair, review code, share knowledge, and help level up the approach to frontend work at Buffer.

What We Are Looking For

• Strong frontend foundations, including solid experience with React, TypeScript, and modern web development.
• Experience working across the stack when needed, including writing backend logic, building API routes, and connecting third-party integrations.
• Comfort with marketing or growth teams and familiarity with SEO, analytics, and tracking systems.
• Ability to work collaboratively in a fast-paced environment, prioritizing pace and iteration while maintaining high standards.
• Strong problem-solving skills, with the ability to dive into unknown areas and figure out solutions.
• Experience with Google Sheets, GTM, and programmatic advertising is a plus.
• Familiarity with Next.js, though adaptability and curiosity are valued over specific stack experience.
• Strong communication skills, with the ability to work effectively with cross-functional teams.

Nice to Have

• Experience with localization frameworks to support international audiences.
• Knowledge of A/B testing tools and methodologies.
• Familiarity with content management systems and patterns.
• Experience with accessibility best practices and ensuring high-quality user experiences.
• Knowledge of security best practices and addressing vulnerabilities.

Benefits and Perks

• The opportunity to work with a dynamic and innovative company that values remote work and flexibility.
• Collaborative and supportive team environment that prioritizes pace, iteration, and craft.
• Professional development opportunities, including training, workshops, and conferences.
• Access to the latest tools and technologies to drive growth marketing efforts.
• Flexible working hours and remote work options to ensure a healthy work-life balance.
• Competitive compensation package, including salary, equity, and benefits.
• Health, dental, and vision insurance, as well as a retirement savings plan.
• Generous PTO policy, including vacation days, sick leave, and holidays.

• Ensure you have a solid understanding of React, modern web development, and experience working with marketing technology stacks.
• Showcase your ability to drive growth through data-driven decisions and collaborative work with cross-functional teams.
• Highlight your experience with GTM, programmatic, and Google Sheets, as these skills are highly valued for this role.
• Prepare to discuss your approach to A/B testing, optimization, and how you balance moving quickly with maintaining quality.
• Be ready to provide specific examples of growth engineering projects you've led and the impact they had on the company's growth.
• Demonstrating familiarity with Next.js and experience with content management systems can be a significant plus.
• Emphasize your problem-solving skills, especially in diving into unknown areas and figuring out solutions.