Senior Field & Partner Marketing Manager, Commercial (Americas)

## About the Role As a Senior Field & Partner Marketing Manager at Klaviyo, you'll be at the forefront of creating and executing field-driven marketing initiatives across the Americas. This role is pivotal in driving demand among small and medium-sized businesses (SMBs), working closely with agency partners, technology partners, and Klaviyo's sales teams. Your day-to-day involvement will include designing integrated field experiences that bring together Klaviyo, its agency partners, and technology partners to create demand. This is a highly visible role that requires a strategic, hands-on marketer who can thrive in fast-paced environments and turn field execution into scalable results.

The role sits at the intersection of field marketing and partner marketing activation, requiring a deep understanding of how to leverage these channels to drive real business growth. You will be part of a dynamic team that values innovation, creativity, and data-driven decision-making. Your ability to collaborate closely with cross-functional teams, including SMB Partner Sales, Field Marketing, and other marketing teams, will be crucial in ensuring that programs are aligned with regional priorities and deliver measurable impact.

## What You Will Do - Lead and execute field and partner marketing programs that drive SMB demand generation and pipeline growth across North America.

• Design integrated field experiences that activate the Klaviyo + Agency + Technology Partner ecosystem, ensuring these experiences are engaging, relevant, and drive business outcomes.
• Partner closely with SMB Sales and Partner Sales to align marketing programs with regional sales priorities and partner business plans, ensuring a cohesive approach to market engagement.
• Own end-to-end execution of field and partner initiatives, from strategy and planning to launch, execution, and performance measurement, leveraging feedback and data insights to optimize programs continuously.
• Plan and deliver in-person and virtual events, regional activations, workshops, and partner-led experiences that resonate with SMB audiences, focusing on creating memorable and impactful experiences.
• Leverage performance insights to optimize programs, improve ROI, and scale what works across regions, ensuring that marketing efforts are data-driven and efficient.
• Act as a connector across Marketing, Sales, Partnerships, and Product to ensure tight execution and consistent messaging, facilitating a seamless experience for both internal stakeholders and external partners.
• Champion partner and field feedback internally to continuously improve go-to-market effectiveness, ensuring that the voice of the partner and customer is heard and integrated into marketing strategies.
• Stay informed on SMB market trends, partner dynamics, and competitive activity to bring fresh, relevant ideas into field programs, keeping Klaviyo at the forefront of industry developments.

## What We Are Looking For - 5+ years of experience in field marketing, partner marketing, demand generation, or regional marketing, with a proven track record of driving business growth through marketing initiatives.

• Proven experience executing field-based programs that drive measurable pipeline and partner engagement, demonstrating an understanding of what works in field marketing.
• Strong understanding of SMB go-to-market motions and partner-led growth, with the ability to design and execute marketing strategies that resonate with SMBs.
• Comfortable working across agency partners and technology partners, with experience in managing multiple stakeholders and partnerships.
• Excellent communication and project management skills, with the ability to lead cross-functional teams and collaborate effectively with sales, marketing, and product teams.
• Data-driven mindset, with experience in using data and analytics to measure and optimize marketing performance, and the ability to make strategic decisions based on insights.
• Strong business acumen, with an understanding of how marketing contributes to business outcomes and revenue growth.

## Nice to Have - Experience with marketing automation platforms and CRM systems, particularly Klaviyo.

• Knowledge of the current marketing technology landscape and how to leverage different tools to achieve marketing objectives.
• Experience in managing and executing large-scale marketing events and activations.
• Certification in marketing or a related field, demonstrating a commitment to professional development and staying current with industry trends.

## Benefits and Perks - Competitive salary and benefits package, designed to attract and retain top talent in the marketing industry.

• Opportunities for professional growth and development, including training and education programs to support career advancement.
• Flexible working hours and remote work options, providing a healthy work-life balance and the ability to work from anywhere.
• Access to the latest marketing tools and technologies, ensuring that you have the resources you need to succeed in your role.
• A dynamic and supportive work environment, with a team that values innovation, creativity, and collaboration.
• Health, dental, and vision insurance, as well as retirement savings plans, to support your overall well-being and financial security.

- Highlight your experience with field marketing, partner marketing, and demand generation, providing specific examples of successful campaigns and initiatives you've led.

• Develop a strong understanding of SMB go-to-market motions and partner-led growth, demonstrating how you can apply this knowledge to drive business outcomes.
• Build a portfolio that showcases your ability to design and execute integrated field experiences, highlighting your creativity, strategic thinking, and project management skills.
• Prepare to talk about data and how you use it to measure and optimize marketing performance, demonstrating your ability to make data-driven decisions and drive business growth.
• Research Klaviyo and its marketing strategies, showing your interest in the company and its mission, and demonstrating how you can contribute to its success.
• Be ready to discuss your experience working with cross-functional teams and managing multiple stakeholders, highlighting your communication, collaboration, and project management skills.
• Show enthusiasm for the role and the industry, demonstrating your passion for marketing and your commitment to staying current with industry trends and developments.