Senior Field & Partner Marketing Manager, Commercial (Americas)
WFA Digital Insight
As the demand for specialized marketing professionals continues to grow, with a 25% increase in field marketing roles over the past year, Klaviyo's Senior Field & Partner Marketing Manager position stands out. This role requires a unique blend of field marketing expertise, partner management skills, and a deep understanding of SMB go-to-market motions. With the US marketing industry expected to reach $786 billion by 2026, skilled professionals in this space are in high demand. Before applying, candidates should be prepared to showcase their experience in driving demand generation, pipeline growth, and partner engagement, as well as their ability to thrive in fast-paced environments.
Job Description
About the Role
The Senior Field & Partner Marketing Manager will play a pivotal role in Klaviyo's commercial team, focusing on the Americas region. This role sits at the intersection of field marketing and partner marketing activation, requiring a unique blend of skills to drive demand generation, pipeline growth, and partner engagement with small and mid-sized merchants and businesses. The ideal candidate will have a deep understanding of SMB go-to-market motions and experience in executing field-based programs that drive measurable pipeline and partner engagement.As a Senior Field & Partner Marketing Manager, you will be responsible for designing and executing integrated field initiatives, including programs, events, and experiences that bring together Klaviyo, agency partners, and technology partners to create demand. You will work closely with the SMB Partner Sales team, Field Marketing team, and cross-functional marketing teams to ensure programs are aligned to regional priorities and deliver measurable impact. Your work will directly influence pipeline creation, partner-led demand, and Klaviyo's growth in the SMB segment.
The role is highly visible, requiring a strategic, hands-on marketer who thrives in fast-paced environments and knows how to turn field execution into scalable results. You will be expected to stay informed on SMB market trends, partner dynamics, and competitive activity to bring fresh, relevant ideas into field programs.
What You Will Do
- Lead and execute field and partner marketing programs that drive SMB demand generation, pipeline growth across North America
- Design integrated field experiences that activate the Klaviyo + Agency + Technology Partner ecosystem
- Partner closely with SMB Sales and Partner Sales to align marketing programs with regional sales priorities and partner business plans
- Own end-to-end execution of field and partner initiatives—from strategy and planning to launch, execution, and performance measurement
- Plan and deliver in-person and virtual events, regional activations, workshops, and partner-led experiences that resonate with SMB audiences
- Leverage performance insights to optimize programs, improve ROI, and scale what works across regions
- Act as a connector across Marketing, Sales, Partnerships, and Product to ensure tight execution and consistent messaging
- Champion partner and field feedback internally to continuously improve go-to-market effectiveness
- Stay informed on SMB market trends, partner dynamics, and competitive activity to bring fresh, relevant ideas into field programs
- Perform other related duties as assigned
What We Are Looking For
- 5+ years of experience in field marketing, partner marketing, demand generation, or regional marketing
- Proven experience executing field-based programs that drive measurable pipeline and partner engagement
- Strong understanding of SMB go-to-market motions and partner-led growth
- Experience working with agency partners and technology partners
- Comfortable working in a fast-paced environment with multiple stakeholders
- Strong project management and organization skills
- Ability to thrive in a remote work environment
- Experience with marketing automation platforms and CRM systems
Nice to Have
- Experience with Klaviyo or similar marketing automation platforms
- Knowledge of the SMB market and industry trends
- Experience working with cross-functional teams, including Sales, Marketing, and Product
- Certification in marketing or a related field
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Flexible PTO and vacation policy
- Remote work stipend and equipment budget
- Professional development opportunities and conference sponsorships
- Access to cutting-edge marketing tools and technologies
- Collaborative and dynamic work environment
How to Stand Out
- Tip: Showcase your experience in driving demand generation, pipeline growth, and partner engagement, and be prepared to provide specific examples of successful field marketing initiatives.
- When applying, highlight your ability to work in a fast-paced environment and thrive in a remote work setup, with strong project management and organization skills.
- Having experience with marketing automation platforms, such as Klaviyo, and CRM systems is a plus, so be sure to mention any relevant technical skills.
- To stand out, demonstrate a deep understanding of SMB go-to-market motions and partner-led growth, and be prepared to discuss your knowledge of the SMB market and industry trends.
- For salary negotiation, research the market rate for similar roles and be prepared to discuss your expectations based on your experience and qualifications.
- Be prepared to provide feedback and suggestions for improving go-to-market effectiveness, and highlight any experience you have working with cross-functional teams.
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