Senior Global Event Marketing Manager
WFA Digital Insight
The demand for skilled event marketing professionals has grown significantly in recent years, with a 25% increase in job postings for event marketing roles in the last year alone. As the global events landscape continues to evolve, companies like Braze are looking for experienced professionals to lead their event marketing efforts. With a strong background in event production, strategy, and measurement, candidates can excel in this role. Braze stands out for its commitment to work-life harmony and employee growth, making it an attractive option for those seeking a supportive work environment. Before applying, candidates should be prepared to showcase their expertise in event marketing, their ability to drive business results, and their passion for creating engaging experiences.
Job Description
About the Role
The Senior Global Event Marketing Manager role at Braze is a unique opportunity to lead the company's global events strategy, operations, and measurement. As a key member of the marketing team, you will be responsible for driving event production and strategy for Braze's flagship external events and tier 1 internal events. You will also partner with cross-functional teams to build the event measurement, strategy, and operations infrastructure that scales the entire event portfolio.The ideal candidate will have a strong background in event marketing, with a proven track record of driving business results through events. You will be a strategic thinker, able to develop and execute comprehensive event plans that meet business objectives. Your expertise in event production, logistics, and measurement will be essential in this role.
Braze is a company that values work-life harmony, employee growth, and diversity. As a member of the team, you will be expected to embody these values and contribute to a culture that is supportive, inclusive, and passionate about delivering exceptional results.
What You Will Do
- Drive event production and strategy for Braze's flagship external events and tier 1 internal events
- Develop and execute a comprehensive three-year Executive Program strategy and roadmap
- Partner with cross-functional teams to build the event measurement, strategy, and operations infrastructure
- Lead the development of global playbooks and templates for event operations, vendor management, and speaker sourcing
- Manage strategy, logistics, and ROI for internal events, including Sales Kickoff and annual incentive trip
- Work with the analytics team to define KPIs and build dashboards for event measurement and reporting
- Build and maintain relationships with event vendors, agencies, and partners
- Own reporting on attendance, engagement, and pipeline metrics for external events
- Develop and manage event budgets, ensuring cost-effectiveness and ROI
What We Are Looking For
- 5+ years of experience in event marketing, with a focus on global events and strategy
- Strong background in event production, logistics, and measurement
- Proven track record of driving business results through events
- Excellent project management and organizational skills
- Ability to work cross-functionally with marketing, sales, and product teams
- Strong analytical and problem-solving skills
- Experience with event management software and tools
- Excellent communication and presentation skills
- Ability to travel up to 20% of the time
Nice to Have
- Experience with event measurement and reporting tools, such as Mixpanel or Amplitude
- Knowledge of marketing automation platforms, such as Marketo or Pardot
- Experience with vendor management and contract negotiation
- Certification in event marketing or a related field
Benefits and Perks
- Competitive salary and bonus structure
- Comprehensive health, dental, and vision insurance
- 401(k) matching program
- Generous PTO and holiday policy
- Flexible work arrangements, including remote work options
- Professional development opportunities, including training and conference sponsorships
- Access to the latest event marketing tools and technologies
- Collaborative and dynamic work environment
How to Stand Out
- To stand out in this role, be prepared to showcase your expertise in event marketing, including your ability to drive business results and create engaging experiences.
- Make sure your resume and cover letter are tailored to the specific requirements of the job, highlighting your relevant experience and skills.
- Develop a strong understanding of the company's products and services, as well as the industry trends and challenges.
- Be prepared to provide specific examples of your experience with event measurement and reporting, including any tools or software you have used.
- Show enthusiasm and passion for event marketing, and be prepared to discuss your ideas for creating innovative and effective events.
- Research the company culture and values, and be prepared to discuss how you embody those values and can contribute to the company's mission.
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