Senior Group Product Manager, Advertiser Optimization (Ads Marketplace)
WFA Digital Insight
As demand for digital advertising specialists surged 25% in the past year, companies like Reddit are racing to build high-performing ad platforms. With over 126 million daily active users, Reddit's advertiser optimization team is crucial for driving revenue. This senior role requires a unique blend of product management, leadership, and technical expertise. Candidates should be prepared to leverage data-driven insights to inform product decisions and have a deep understanding of the digital advertising ecosystem. Given Reddit's commitment to community and transparency, a strong cultural fit is essential.
Job Description
About the Role
The Senior Group Product Manager for Advertiser Optimization at Reddit plays a pivotal role in shaping the company's long-term monetization strategy. This senior leader will oversee multiple product areas within the Advertiser Optimization team, focusing on precision, performance, and intelligence. The team's mission is to democratize high-performance advertising, enabling brands to achieve world-class results with minimal friction.As a key member of the Reddit Ads team, the successful candidate will lead a cross-functional team to build products that delight and effectively serve advertisers. This role involves defining and championing the long-term product vision for advertising products, translating complex advertiser needs into a cohesive roadmap, and collaborating seamlessly with Engineering, Data Science, Design, Sales, and Marketing.
What You Will Do
- Lead a high-performing team of Product Managers, fostering a culture of excellence and innovation
- Define and champion the long-term product vision for advertising products
- Translate complex advertiser needs into a cohesive, high-impact roadmap
- Collaborate with cross-functional teams to launch products that drive measurable advertiser success
- Own key performance indicators (KPIs) and drive the end-to-end execution of features within the product suite
- Hire, mentor, and develop a world-class team of Product Managers
- Drive the development of precision and reach products, including targeting, planning, and forecasting
- Lead the performance and scale product development, focusing on bidding, budget management, and pacing
- Oversee the intelligence product area, including AI-driven recommendations and optimization scores
- Communicate product plans, progress, and results to both technical and non-technical stakeholders
What We Are Looking For
- 8+ years of experience in product management, with a focus on digital advertising and ad tech
- Experience leading high-performing teams of product managers
- Strong technical skills, with the ability to understand and discuss technical concepts with engineers
- Excellent communication and collaboration skills, with experience working with cross-functional teams
- Strong data analysis skills, with the ability to inform product decisions with data-driven insights
- Experience with product development methodologies, including Agile
- Strong understanding of the digital advertising ecosystem, including key trends and technologies
- Experience with Excel and other data analysis tools
Nice to Have
- Experience with machine learning and AI-driven product development
- Knowledge of programming languages, such as Python or Java
- Experience with cloud-based technologies, such as AWS or Google Cloud
- Familiarity with Reddit's ad platform and community
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Flexible PTO and paid holidays
- Remote work stipend and home office setup support
- Professional development opportunities, including training and conference attendance
- Access to cutting-edge technologies and tools
- Collaborative and dynamic work environment
- Opportunity to work on high-impact products that drive business growth
How to Stand Out
- Develop a strong understanding of the digital advertising ecosystem, including key trends and technologies, to stand out as a candidate.
- Showcase your experience with data-driven product development and decision-making.
- Highlight your ability to lead and manage high-performing teams, with a focus on innovation and excellence.
- Prepare to discuss your experience with cross-functional collaboration, including working with engineering, design, and sales teams.
- Be ready to provide examples of your product management experience, including product development, launch, and iteration.
- Research Reddit's company culture and values to ensure a strong cultural fit.
- Practice discussing your technical skills, including programming languages and data analysis tools, to demonstrate your ability to communicate with technical stakeholders.
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