Senior Growth Product Marketing Manager

## About the Role As a Senior Growth Product Marketing Manager at Lastpass, you will play a pivotal role in leading experimentation and conversion strategies for the company's Teams and Business trial users. Your primary objective will be to own the strategy and execution of trial conversion experiments, testing bold ideas, analyzing performance, and collaborating cross-functionally to optimize the user journey and unlock growth opportunities. You will be working closely with the Growth & Digital Acquisition Marketing team, as well as Product, UX, Data, and Customer Experience teams to drive key initiatives and deliver results.

The Growth Product Marketing team at Lastpass is a nimble, high-impact group of marketers, split between B2B and B2C focus areas. United by a shared mission of driving conversion and expansion, the team operates with a product-led growth (PLG) mindset, partnering cross-functionally to deliver seamless, data-informed user journeys. As a senior member of this team, you will be expected to bring a high level of expertise and leadership to the table, driving the development and execution of innovative marketing strategies that drive real results.

In this role, you will have the opportunity to work with a wide range of tools and technologies, including Marketo, Pendo, Amplitude, and Power BI. You will be responsible for designing, developing, and executing A/B tests across email and in-product messaging, constantly pushing boundaries to uncover what drives the best user experience. Your ability to think creatively, analyze data, and make informed decisions will be essential in this position.

## What You Will Do - Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns - Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience - Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions - Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience - Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking - Collaborate with cross-functional teams to drive key initiatives and deliver results - Develop and execute innovative marketing strategies that drive real results - Analyze data and make informed decisions to optimize the user journey and unlock growth opportunities - Stay up-to-date with industry trends and emerging technologies, applying this knowledge to drive innovation and growth

## What We Are Looking For - Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment - Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies - Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI - Strong analytical skills, with the ability to dig into data and uncover insights - Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams - Strong problem-solving skills, with the ability to think creatively and outside the box - Experience with A/B testing and experimentation, with a focus on driving conversion and expansion - Strong understanding of user experience and user journey principles

## Nice to Have - Experience with Excel, with the ability to analyze and manipulate data - Knowledge of SQL and database management principles - Experience with agile development methodologies and version control systems - Familiarity with cloud-based marketing automation platforms

## Benefits and Perks - Competitive salary and benefits package - Opportunity to work with a leading company in the digital security space - Collaborative and dynamic work environment - Professional development and growth opportunities - Flexible work arrangements, including remote work options - Access to cutting-edge tools and technologies - Comprehensive health and wellness program - Generous paid time off and holiday schedule

- Tip: Make sure to highlight your experience with experimentation and conversion strategies in your application, as this is a key requirement for the role.

• Be prepared to talk about your experience with A/B testing and experimentation, and how you have used data to inform your marketing decisions.
• Show a willingness to learn and adapt to new tools and technologies, as the company is constantly evolving and innovating.
• Demonstrate your ability to think creatively and outside the box, and to bring fresh ideas to the table.
• Be prepared to discuss your experience working with cross-functional teams, and how you have collaborated with other departments to drive key initiatives and deliver results.
• Make sure to research the company and its products, and be prepared to talk about how you can contribute to the company's mission and goals.
• Tip: Use specific examples to illustrate your skills and experience, and be prepared to provide metrics and data to support your claims.