Senior GTM Engineer, Marketing Operations

About the Role

The role entails working on high-impact projects that require a deep understanding of GTM, Salesforce, and data infrastructure. You will be expected to own the data modeling and integration work required to shape, clean, and route account and contact data across systems, including SFDC, Marketo, Clay, and Snowflake. Your expertise in building predictive scoring models for accounts and people will be essential in surfacing the right targets at the right time for the right teams.

Webflow is committed to creating a work environment that is collaborative, dynamic, and remote-friendly. As a remote-first company, you will have the flexibility to work from anywhere in the United States, with a focus on trust, transparency, and creativity.

What You Will Do

• Design, build, and maintain multi-system automation workflows that power data enrichment, automated outreach, and field intelligence across Webflow's marketing, partner, and sales motions.
• Build and maintain predictive scoring models for accounts and people, combining product signals, firmographic data, behavioral data, and third-party enrichment to surface the right targets at the right time for the right teams.
• Own the data modeling and integration work required to shape, clean, and route account and contact data across systems — including SFDC, Marketo, Clay, and Snowflake.
• Architect and implement automated outreach, lead lifecycle automation, and field workflow optimizations that improve speed-to-lead, reduce manual handoffs, and scale GTM execution without adding operational overhead.
• Manage a portfolio of high-impact projects that require a deep understanding of GTM, Salesforce, and data infrastructure.
• Collaborate with the Director of Marketing Automation & Technology to define the infrastructure that allows Webflow to scale revenue programs efficiently and effectively.
• Develop and maintain technical documentation for data workflows, system integrations, and data models.
• Troubleshoot and resolve technical issues related to data workflows and system integrations.

What We Are Looking For

• 5+ years of experience in a similar role, with a focus on GTM, marketing operations, and data infrastructure.
• Strong expertise in Salesforce, data modeling, and integration work.
• Experience with predictive scoring models, automated outreach, and lead lifecycle automation.
• Strong understanding of data workflows, system integrations, and data models.
• Excellent technical skills, with the ability to design, build, and maintain multi-system automation workflows.
• Strong collaboration and communication skills, with the ability to work closely with cross-functional teams.
• Experience working in a remote-first company, with a focus on trust, transparency, and creativity.

Nice to Have

• Experience with Marketo, Clay, and Snowflake.
• Strong understanding of AI-native digital experience platforms.
• Experience with agile development methodologies.
• Certification in Salesforce or a related field.

Benefits and Perks

• Competitive salary, with a range of
  43,000 -

  95,000 depending on location and experience.
• Eligibility to participate in Webflow's company-wide bonus program.
• Opportunities for professional growth and development in a fast-paced and dynamic company.
• Flexible working hours and remote work arrangements.
• Access to a range of benefits, including health insurance, retirement plans, and paid time off.

• To stand out as a candidate, make sure to showcase your technical skills and experience in building scalable data infrastructure, particularly with GTM and Salesforce.
• Be prepared to provide specific examples of your experience with predictive scoring models, automated outreach, and lead lifecycle automation.
• Highlight your ability to work collaboratively in a remote-first company, with a focus on trust, transparency, and creativity.
• Make sure to research Webflow's company culture and values, and be prepared to discuss how you align with them.
• Don't be afraid to ask questions during the interview process, such as what the typical career path is for a Senior GTM Engineer, or what the biggest challenges are in this role.
• Be prepared to negotiate your salary, and make sure to highlight your relevant skills and experience.