Senior Lifecycle Marketing Manager

About the Role

Reporting to the Growth Lead, you will be part of a dynamic team that values innovation, creativity, and data-driven decision making. Your focus will be on execution and experimentation, with a relentless pursuit of improvement and optimization. If you thrive in fast-paced environments, are passionate about commercial outcomes, and have a proven track record in lifecycle marketing, this role is an exciting opportunity to make a meaningful impact.

What You Will Do

• Develop and execute lifecycle campaigns across email, leveraging Customer.io and other required platforms
• Design and run experiments to optimize customer engagement, including A/B tests, segmentation experiments, and send-time tests
• Build and manage workflows, sequences, and segmentation logic within Customer.io to drive campaign efficiency and effectiveness
• Collaborate with cross-functional teams to ensure timely and relevant campaigns that enhance the customer journey
• Analyze campaign performance, identifying areas for improvement and opportunities for growth
• Develop and maintain a deep understanding of the customer lifecycle, using data to inform campaign decisions and optimize commercial outcomes
• Work closely with the Data team to develop and maintain data-driven insights that inform campaign decisions
• Collaborate with the Engineering team to ensure seamless integration of marketing campaigns with product development
• Develop and maintain a thorough understanding of the competitive landscape, identifying opportunities for differentiation and growth
• Stay up-to-date with the latest developments in CRM marketing, experimentation, and data-driven decision making, applying this knowledge to drive campaign innovation and optimization

What We Are Looking For

• 4-7 years of hands-on experience in lifecycle marketing, with a proven track record of driving customer engagement and growth
• Expertise in Customer.io, with the ability to build complex campaigns, workflows, and segmentation logic from scratch
• Experience working in B2B or D2C environments, with a deep understanding of the customer lifecycle
• Commercially focused, with a strong understanding of pipeline, conversion, and revenue metrics
• Ability to work in a fast-paced environment, with a high degree of ambiguity and uncertainty
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Strong analytical and problem-solving skills, with the ability to analyze campaign performance and develop data-driven insights
• Experience working with data to inform campaign decisions and optimize commercial outcomes
• Strong writing and messaging skills, with the ability to craft compelling campaign content

Nice to Have

• Experience working across both PLG and sales-assisted motions, with a deep understanding of how to integrate these approaches
• Familiarity with tools like Clay, Apollo, or intent data platforms
• Experience working in early or growth-stage companies, with a track record of building and scaling marketing campaigns
• Certification in CRM marketing, experimentation, or data-driven decision making

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a pioneering company that is driving innovation in AI-powered email solutions
• Collaborative and dynamic work environment, with a strong focus on teamwork and creativity
• Flexible working hours and remote work options, with a stipend to support your home office setup
• Comprehensive health and wellness package, including mental health support and employee assistance programs
• Generous PTO policy, with a minimum of 20 days per year
• Professional development opportunities, including training and certification programs
• Access to cutting-edge technology and tools, with a budget to support your ongoing learning and development

• Develop a deep understanding of Customer.io and its capabilities, including workflows, sequences, and segmentation logic
• Showcase your expertise in lifecycle marketing, with a focus on experimentation, data-driven decision making, and commercial outcomes
• Highlight your ability to work in fast-paced environments, with a high degree of ambiguity and uncertainty
• Emphasize your strong analytical and problem-solving skills, with the ability to analyze campaign performance and develop data-driven insights
• Prepare to discuss your experience working with data to inform campaign decisions and optimize commercial outcomes
• Be ready to provide examples of your writing and messaging skills, with a focus on crafting compelling campaign content
• Research the company and its products, including its AI-powered email solutions, to demonstrate your interest and enthusiasm for the role