Senior Manager, ABM & Integrated Campaigns

About the Role

As a senior individual contributor, this role will partner closely with Sales, Customer Marketing, Product Marketing, and Revenue Operations to align account strategies, accelerate pipeline, and deepen engagement across buying committees. The Senior Manager will serve as the operational backbone of campaign execution, owning campaign planning infrastructure, documentation, briefs, timelines, cross-functional coordination, and activation.

The role is remote, with a flexible schedule across U.S. time zones, allowing for a great work-life balance. The company is committed to innovation and growth, and this role will play a key part in driving that forward.

What You Will Do

• Lead the development, execution, and optimization of ABM programs, including 1:1, 1:few, and 1:many strategies for enterprise and strategic accounts
• Partner with Sales and Sales Operations to define account tiering, prioritization models, buying group mapping, and engagement frameworks
• Build multi-touch, multi-channel ABM programs aligned to buyer journeys, including personalized content, digital ads, outreach plays, and event strategies
• Develop account intelligence and insights to inform personalization, messaging, and sales motions
• Create ABM playbooks, campaign blueprints, and toolkits to drive consistency across Marketing, SDR, and Sales teams
• Drive measurable improvements in account penetration, deal velocity, influence on pipeline, and expansion opportunities
• Orchestrate coordinated account engagement across Marketing, SDR, and Sales
• Build and manage integrated campaign strategies aligned to priority segments, verticals, and customer needs
• Translate commercial strategy and market insights into campaign roadmaps with clear objectives, KPIs, and pipeline coverage goals
• Own the campaign planning and documentation infrastructure, including the marketing campaign calendar, cross-functional planning processes, briefs, timelines, and delivery standards

What We Are Looking For

• 5+ years of experience in account-based marketing, preferably in a technology or software company
• Proven track record of building and executing successful ABM programs that drive revenue growth
• Experience with digital marketing tools such as HubSpot, Salesforce, and Excel
• Strong understanding of ABM principles, including account tiering, prioritization models, and engagement frameworks
• Ability to build and manage integrated campaign strategies aligned to priority segments, verticals, and customer needs
• Excellent communication and project management skills, with the ability to work closely with cross-functional teams
• Strong analytical skills, with the ability to drive measurable improvements in account penetration, deal velocity, and expansion opportunities

Nice to Have

• Experience with marketing automation platforms, such as Marketo or Pardot
• Knowledge of sales operations and sales enablement best practices
• Certification in ABM or digital marketing, such as the ABM Certification or the HubSpot Certification
• Experience working in a remote team environment, with a flexible schedule across U.S. time zones

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leader in cloud-native SaaS for law firms
• Flexible schedule across U.S. time zones, with a remote work arrangement
• Access to the latest marketing tools and technologies, including HubSpot and Salesforce
• Professional development opportunities, including training and certification programs
• Collaborative and dynamic work environment, with a team of experienced marketing professionals
• Recognition and reward for outstanding performance, including bonuses and promotions

• Make sure to highlight your experience with ABM programs and digital marketing tools, such as HubSpot and Salesforce, in your resume and cover letter.
• Prepare to talk about your understanding of ABM principles, including account tiering and prioritization models, in your interview.
• Showcase your ability to build and manage integrated campaign strategies, including campaign planning and documentation infrastructure.
• Be prepared to provide specific examples of successful ABM programs you have built and executed in the past, and how they drove revenue growth.
• Research the company and the role, and be prepared to ask informed questions about the team, the company culture, and the opportunities for growth and development.
• Consider obtaining certification in ABM or digital marketing, such as the ABM Certification or the HubSpot Certification, to demonstrate your expertise and commitment to the field.