Senior Manager, Consumer Insights

CIBCCIBC·Remote(Canada)
Other
Excel

WFA Digital Insight

As demand for data-driven marketing specialists continues to soar, with a growth rate of 25% in the past year, professionals with expertise in consumer insights are in high demand. CIBC's commitment to embracing a relationship-oriented approach in the banking sector makes this Senior Manager, Consumer Insights role particularly compelling. With the flexibility of a hybrid work arrangement, this role stands out in the current remote job market. Candidates should be aware that a deep understanding of consumer and market trends, as well as strong project management skills, are crucial for success in this position.

Job Description

About the Role

The Senior Manager, Consumer Insights at CIBC plays a pivotal role in leading the development and implementation of data-driven insights that inform and elevate the company's marketing strategies. This role is integral to the Consumer Insights team, which partners closely with various departments including Brand and Product Marketing, Sponsorship, and Community Investment. The successful candidate will be responsible for driving the strategic integration of insights across multiple initiatives, transforming learnings into actionable recommendations that optimize marketing strategies.

The day-to-day responsibilities of this role involve working autonomously to generate insights that reflect consumer needs, behaviors, and macro trends. The Senior Manager will also collaborate seamlessly with both internal teams and external vendors, acting as a trusted insights consultant to business partners. This position offers the flexibility of a hybrid work arrangement, with 1-3 days spent on-site and the remainder working remotely, allowing for a balanced and optimal work environment.

What You Will Do

  • Lead the design and execution of continuous brand health tracking programs, surfacing meaningful trends and uncovering the drivers behind performance shifts.
  • Collaborate with stakeholders to contextualize findings and provide strategic recommendations that enhance sponsorship effectiveness and brand impact.
  • Apply deep expertise in creative testing, measurement frameworks, KPI development, and performance evaluation to inform and optimize marketing strategies.
  • Synthesize insights from multiple sources to deliver clear, compelling narratives that inform strategic decisions.
  • Transform complex data into actionable insights that drive business impact.
  • Demonstrate strong project management and analytical skills, developing effective presentations and communications.
  • Use interpersonal, influencing, and negotiating skills to convey complex information, tailor messaging to diverse audiences, and build constructive long-term relationships.
  • Drive the strategic integration of insights across initiatives, transforming learnings into actionable recommendations.
  • Work autonomously to generate insights that reflect consumer needs, behaviors, and macro trends.

What We Are Looking For

  • At least 7-10 years of practical job experience, with a focus on research expertise and a recognized expertise in Brand Health, Marketing, and Creative Effectiveness.
  • Strong intellectual curiosity and a proactive mindset, with the ability to provide in-the-moment feedback to agency partners.
  • Experience working and communicating with senior levels of management.
  • Extensive experience in marketing research, with at least 5 years of experience at a research supplier.
  • A deep understanding of consumer and market trends, including demographic, and socio-economic conditions and trends.
  • Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
  • Excellent communication and interpersonal skills, with the ability to build constructive long-term relationships.

Nice to Have

  • Experience with Excel and other data analysis tools.
  • Knowledge of agile environments and their application in marketing research.
  • A strong understanding of creative testing and measurement frameworks.
  • Experience in developing and executing brand health tracking programs.
  • Certification in marketing research or a related field.

Benefits and Perks

  • Competitive compensation package.
  • Opportunities for professional growth and development.
  • Flexible hybrid work arrangement, with 1-3 days spent on-site.
  • Comprehensive health and wellness benefits.
  • Remote stipend to support work-from-home setup.
  • Access to cutting-edge tools and technologies.
  • Collaborative and dynamic work environment.

How to Stand Out

  • Leverage your Excel skills: Highlight your proficiency in data analysis and visualization using Excel, as this is a key skill required for the role.
  • Showcase your understanding of consumer trends: Demonstrate your knowledge of demographic, socio-economic conditions, and trends to stand out as a candidate.
  • Prepare to talk about your experience with research suppliers: Be ready to discuss your experience working with research suppliers and how it has prepared you for this role.
  • Develop a portfolio of your work: Create a portfolio that showcases your ability to drive business impact through data-driven insights and strategic recommendations.
  • Be prepared to discuss your approach to agile environments: Show that you are adaptable and able to thrive in agile environments, which is crucial for success in this position.
  • Negotiate your salary based on industry standards: Research the market rate for similar positions and be prepared to negotiate your salary based on your experience and skills.
  • Look for red flags in company culture: Pay attention to how the company values work-life balance, professional development, and employee well-being during the interview process.

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