Senior Manager, Global Event Marketing

About the Role

The day-to-day responsibilities of this role will involve overseeing the planning and execution of owned and sponsored events, managing a team of experiential marketers, and collaborating with sales leaders to capitalize on leads generated from events. The ideal candidate will have a deep understanding of event marketing principles, a proven track record of driving revenue growth, and exceptional leadership skills.

Hootsuite is committed to fostering a culture of innovation and creativity, and this role offers the opportunity to make a significant impact on the company's global events strategy. The company values collaboration, creativity, and a customer-centric approach, and the successful candidate will be expected to embody these values in their work.

What You Will Do

• Develop and lead Hootsuite's global events strategy to drive revenue growth and brand awareness
• Oversee the planning and execution of owned and sponsored in-person events, working cross-functionally with marketing and sales leaders
• Hire, lead, and develop a team of experiential marketers to support the global events strategy
• Manage the event marketing budget and allocate resources effectively to achieve maximum ROI
• Develop a strategic framework for measuring event ROI and pipeline impact, and analyze data to optimize strategies
• Collaborate with the sales organization to ensure sales reps capitalize on leads and expansion opportunities generated from events
• Spearhead 360° promotion of events, including through organic social media, paid advertising, and partnership promo efforts
• Work in partnership with the Global Sales Organization to pitch event marketing partnership opportunities to prospects and customers
• Partner with the product marketing and brand team to develop, manage, and execute launch-specific events
• Integrate and align experiential marketing activations with broader Corporate Communications team engagements
• Define and optimize key success metrics for events and experiential campaigns, and analyze key learnings for future iterations

What We Are Looking For

• 12+ years of marketing experience in enterprise SaaS and/or B2B, with 5+ years of experience managing events
• Proven track record of driving revenue growth through event marketing strategies
• Experience managing agencies, contractors, and freelancers
• Collaboration and teamwork skills, with the ability to work with others to deliver results
• Process and project management skills, with the ability to manage timelines and resources effectively
• Creativity and innovation, with the ability to generate original and imaginative ideas
• Decision-making skills, with the ability to choose the best course of action in a given situation
• Strong leadership skills, with the ability to motivate and develop a team of experiential marketers
• Ability to work in a fast-paced environment and adapt to changing priorities

Nice to Have

• Experience working in a remote or hybrid environment
• Knowledge of event marketing technologies and tools
• Certification in event marketing or a related field
• Experience working in the social media management industry

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading social media management company
• Collaborative and dynamic work environment
• Professional development opportunities, including training and education programs
• Flexible work arrangements, including remote work options
• Access to the latest event marketing technologies and tools
• Recognition and reward programs for outstanding performance

• Research Hootsuite's current event marketing strategies and be prepared to discuss how you can build upon and improve them.
• Highlight your experience working with cross-functional teams, including sales and product marketing, to demonstrate your ability to collaborate and drive revenue growth.
• Showcase your ability to measure and analyze event ROI, and be prepared to discuss how you would optimize strategies for maximum impact.
• Emphasize your leadership skills and experience managing a team of experiential marketers, and be prepared to discuss how you would motivate and develop your team.
• Be prepared to discuss your experience working in a fast-paced environment and adapting to changing priorities, and highlight your ability to work effectively in a remote or hybrid environment.