Senior Manager, Growth Marketing

About the Role

The day-to-day responsibilities will include developing and executing multi-channel marketing strategies, managing campaign budgets, and analyzing performance metrics to inform future marketing decisions. The ideal candidate will have a strong background in paid media, including experience with Google Ads, Meta Ads, and other digital advertising platforms.

As part of the Evolve team, the Senior Manager, Growth Marketing will play a critical role in driving business growth and expanding the company's online presence. This is a remote position, offering the flexibility to work from anywhere in the United States, and requiring a high level of self-motivation, discipline, and excellent communication skills.

What You Will Do

• Develop and execute comprehensive digital marketing strategies across multiple channels, including paid social media, search engine marketing, and email marketing.
• Manage and optimize campaign budgets to achieve maximum ROI, ensuring alignment with company objectives.
• Lead and manage a team of growth marketers, providing guidance, support, and mentorship to ensure team success.
• Collaborate with cross-functional teams, including sales, product, and creative, to ensure integrated marketing approaches.
• Conduct market research and analyze consumer trends to identify new opportunities for growth.
• Stay up-to-date with the latest digital marketing trends, best practices, and platform updates, applying this knowledge to improve marketing strategies.
• Oversee A/B testing and experimentation to continuously improve campaign performance.
• Work closely with the data analytics team to develop and track key performance indicators (KPIs) for marketing campaigns.
• Present campaign results and strategic recommendations to senior leadership and stakeholders.

What We Are Looking For

• 5+ years of experience in digital marketing, with a focus on paid media and growth marketing.
• Proven track record of success in driving business growth through digital channels.
• Strong understanding of digital marketing platforms, including Google Ads, Meta Ads, and other relevant tools.
• Experience in leading and managing remote teams, with excellent communication and project management skills.
• Ability to analyze complex data sets, draw insights, and make data-driven decisions.
• Strong collaborative mindset, with experience working with cross-functional teams.
• Bachelor's degree in Marketing, Business, or a related field.
• Certification in Google Ads, Meta Ads, or other digital marketing platforms is a plus.

Nice to Have

• Experience with marketing automation platforms and CRM systems.
• Knowledge of SEO principles and how to optimize content for search.
• Familiarity with content management systems and blog management.
• Basic coding skills, such as HTML and CSS.
• Experience in the tech or digital marketing industry.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work remotely from anywhere in the United States.
• Generous PTO and holiday schedule.
• Access to professional development and continuous learning opportunities.
• Health insurance and retirement savings plan.
• Flexible working hours and a healthy work-life balance.
• Annual performance bonuses and equity options.
• Monthly stipend for remote work setup and internet expenses.
• Access to the latest digital marketing tools and technologies.

• Tip: Highlight your experience with paid media platforms and your ability to analyze campaign performance metrics.
• When applying, make sure to showcase your portfolio of successful growth marketing campaigns and strategies.
• Prepare to talk about your approach to leading remote teams and how you ensure collaboration and communication among team members.
• Be ready to discuss your experience with data analysis tools and how you use data to inform your marketing decisions.
• When negotiating salary, consider not just the base pay but also the overall benefits package, including equity, PTO, and professional development opportunities.
• Red Flag: If the company seems unclear about its digital marketing goals or lacks a clear strategy, it may indicate a lack of direction or investment in the marketing team.