Senior Manager, Key Opinion Leader & External Engagement Strategy
WFA Digital Insight
The demand for skilled professionals in healthcare and life sciences has grown significantly, with a 25% increase in remote job openings in the last year. As a senior manager in Key Opinion Leader and External Engagement Strategy, you'll be at the forefront of shaping the future of healthcare. Siemens Healthineers, a pioneer in medical technology, is looking for a seasoned expert to develop and execute a comprehensive strategy for Key Opinion Leader engagement and external events. With the global healthcare market expected to reach
Job Description
About the Role
As a Senior Manager, Key Opinion Leader & External Engagement Strategy at Siemens Healthineers, you will play a pivotal role in developing and executing a coordinated approach to Key Opinion Leader (KOL) engagement, voice-of-customer (VOC) insights, advisory panels, speaker programs, webinars, and advocacy initiatives across clinical areas. You will serve as a critical connector between external stakeholders and internal teams, partnering closely with Product Management, Upstream Marketing, Medical Affairs, Clinical Affairs, Government Affairs, and Marketing Communications.The role requires a deep understanding of the healthcare industry, strong relationship-building skills, and the ability to navigate complex regulatory environments. You will be responsible for identifying, segmenting, and prioritizing KOLs and influencers based on clinical expertise, influence, advocacy impact, and geographic relevance. Your expertise will help shape the company's strategy, evidence generation, and execution, ensuring that external insights and engagements are aligned, compliant, and effective.
What You Will Do
- Develop and execute a comprehensive KOL engagement strategy across clinical areas, aligned to business, medical, and innovation priorities
- Identify, segment, and prioritize KOLs and influencers based on clinical expertise, influence, advocacy impact, and geographic relevance
- Build and maintain long-term, compliant relationships with KOLs in close partnership with Medical Affairs
- Design, implement, and manage VOC programs, including advisory boards, panels, interviews, and qualitative research initiatives
- Synthesize VOC insights into clear, actionable recommendations for Product Management, Upstream Marketing, and cross-functional stakeholders
- Plan and manage speaker programs in collaboration with Medical Affairs and Marketing Communications
- Coordinate external webinars and virtual events, including speaker selection, content alignment, logistics, and post-event insights capture
- Support advocacy strategies in collaboration with Government Affairs and Medical Affairs
- Track advocacy and policy trends impacting relevant clinical areas and share insights with internal stakeholders
- Ensure all external engagement activities comply with internal policies, legal, regulatory, and industry guidelines
What We Are Looking For
- 8-12 years of experience in healthcare, life sciences, medical devices, diagnostics, or pharmaceuticals
- Demonstrated experience managing KOL engagement, advisory boards, speaker programs, VOC initiatives, or external events
- Strong understanding of how to partner effectively with Medical Affairs, Government Affairs, and other internal stakeholders
- Excellent relationship-building and communication skills
- Ability to navigate complex regulatory environments and ensure compliance
- Strong analytical and problem-solving skills, with the ability to synthesize complex data into actionable insights
- Experience with Excel and other data analysis tools
- Strong project management skills, with the ability to coordinate multiple projects and timelines
Nice to Have
- Experience with advocacy strategies and policy trends in the healthcare industry
- Knowledge of clinical areas and medical innovation priorities
- Familiarity with VOC programs and advisory boards
- Certification in a relevant field, such as clinical research or medical affairs
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a global leader in medical technology
- Flexible and remote work arrangements
- Professional development and training opportunities
- Access to cutting-edge technology and innovation
- Collaborative and dynamic work environment
- Recognition and reward for outstanding performance
How to Stand Out
- Develop a strong understanding of the healthcare industry and current trends in medical technology
- Build a network of contacts in the industry, including KOLs and influencers
- Create a portfolio of your work, including examples of successful KOL engagement and VOC initiatives
- Practice your communication and relationship-building skills, as these are essential for success in this role
- Research the company and its competitors, and be prepared to discuss your insights and ideas during the interview process
- Be prepared to discuss your experience with Excel and other data analysis tools, and how you have used these to drive insights and decision-making
- Consider obtaining certification in a relevant field, such as clinical research or medical affairs, to demonstrate your expertise and commitment to the industry
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