Senior Manager of Growth Marketing (Temp - Parental Leave Coverage)

About the Role

Grove Collaborative is a sustainability-focused consumer products company creating household and personal care essentials that are effective, beautifully designed, and healthier for people and the planet. As a certified B Corp, plastic-neutral, and on a mission to transform the CPG industry for good, the company is looking for a marketing leader who shares its values and is passionate about driving business growth while making a positive impact.

The ideal candidate will have a strong background in digital marketing, with experience in managing and optimizing social-first content engines, creator ecosystems, and paid channels. You will be responsible for refining and executing the content pillars and quarterly editorial calendar, as well as launching co-marketing and partnership campaigns that extend distribution and credibility.

What You Will Do

• Refine and execute the content pillars and quarterly editorial calendar
• Manage and expand Grove's creator program across macro, mid, micro, and community creators
• Launch co-marketing and partnership campaigns to extend distribution and credibility
• Drive day-to-day operations with channel managers, internal and external creative resources, and reporting tools
• Refine the marketing strategy across channels and creative themes to enable near-term growth
• Manage and optimize Grove's social-first content engine and creator ecosystem
• Refine and manage the distribution strategy across organic and paid channels
• Scale the impact of the content strategy by optimizing strategies on Grove's core paid channels
• Utilize advanced measurement and analytics to understand the incremental value and scalability of each channel and tactic
• Lead the existing team in translating the company's mission into thumb-stopping stories, series, and collaborations
• Define guardrails for creator allowlisting/whitelisting to scale top-performing content

What We Are Looking For

• 5+ years of experience in digital marketing, with a focus on growth marketing and paid media
• Strong background in managing and optimizing social-first content engines and creator ecosystems
• Experience in launching co-marketing and partnership campaigns to extend distribution and credibility
• Proven track record of driving business growth and customer acquisition
• Strong analytical and problem-solving skills, with experience in utilizing advanced measurement and analytics
• Excellent communication and leadership skills, with the ability to lead cross-functional teams
• Strong understanding of the digital marketing landscape, including paid social, influencer marketing, and content strategy
• Experience in managing and optimizing paid channels, including Meta, TikTok, and Google
• Strong understanding of the company's target audience and the ability to develop marketing strategies that resonate with them

Nice to Have

• Experience in working with a certified B Corp or a company with a strong focus on sustainability
• Knowledge of the CPG industry and the company's products and services
• Experience in managing and optimizing YouTube, Podcasts, Substack, and TikTok shops
• Strong understanding of the company's mission and values, and the ability to develop marketing strategies that align with them
• Experience in working with remote teams and managing virtual workflows

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a certified B Corp and a company that is passionate about sustainability
• Remote work arrangement, with the ability to work from anywhere in the world
• Flexible working hours and a healthy work-life balance
• Professional development opportunities, including training and education programs
• Access to the latest tools and technologies, including advanced measurement and analytics software
• Collaborative and dynamic work environment, with a team of experienced professionals who are passionate about digital marketing and sustainability

• tip: Make sure to highlight your experience in digital marketing, particularly in growth marketing and paid media, in your resume and cover letter.
• tip: Be prepared to talk about your experience in managing and optimizing social-first content engines and creator ecosystems, as well as your knowledge of the digital marketing landscape.
• tip: Show your passion for sustainability and the company's mission, and be prepared to discuss how you can contribute to the company's goals and values.
• tip: Be prepared to provide specific examples of your experience in launching co-marketing and partnership campaigns, as well as your ability to drive business growth and customer acquisition.
• tip: Make sure to research the company and its products and services, and be prepared to discuss how you can contribute to the company's success.
• tip: Be prepared to discuss your experience in working with remote teams and managing virtual workflows, as well as your ability to work independently and manage your time effectively.