Senior Manager of Performance Marketing
WFA Digital Insight
As the demand for paid media specialists grew 34% in 2025, companies like RethinkFirst are seeking seasoned professionals to propel their digital marketing forward. With the rise of remote work, the ability to manage global campaigns and teams from anywhere is now a highly valued skill. Standing out in this competitive landscape requires not just technical expertise, but the ability to adapt and innovate. Before applying, candidates should be aware of the evolving nature of performance marketing and the importance of data-driven decision making. RethinkFirst offers a unique opportunity for a Senior Manager of Performance Marketing to join their team in Chicago, leveraging digital skills to drive business success.
Job Description
About the Role
The Senior Manager of Performance Marketing at RethinkFirst is a pivotal role that entails leading the development and execution of comprehensive digital marketing strategies. This involves managing multi-channel campaigns, analyzing performance data, and continuously optimizing marketing efforts to achieve business objectives. As a key member of the marketing team, this role contributes to the company's growth by driving brand awareness, lead generation, and customer engagement through innovative digital marketing tactics.Day-to-day, the Senior Manager of Performance Marketing will be responsible for staying abreast of the latest digital marketing trends, technologies, and best practices, ensuring that RethinkFirst remains at the forefront of performance marketing. This role will also involve close collaboration with cross-functional teams, including sales, product, and creative, to align marketing strategies with overall business goals.
What You Will Do
- Develop and execute multi-channel digital marketing campaigns across social media, search, email, and other platforms
- Conduct market research and analyze campaign performance data to inform future marketing strategies
- Manage and optimize marketing budgets to achieve maximum ROI
- Collaborate with the sales team to develop marketing materials and support sales efforts
- Lead A/B testing and experimentation to improve campaign performance
- Stay up-to-date with the latest digital marketing trends and technologies
- Manage and mentor junior team members to help them grow in their roles
- Present campaign results and strategic recommendations to senior management
- Ensure all marketing efforts are aligned with the company's overall brand and messaging
What We Are Looking For
- 5+ years of experience in digital marketing, with a focus on performance marketing
- Proven track record of successfully managing and optimizing digital marketing campaigns
- Strong understanding of digital marketing channels, including social media, search, email, and more
- Experience with marketing automation and CRM systems
- Excellent analytical and problem-solving skills, with the ability to interpret complex data sets
- Strong communication and project management skills
- Ability to work in a fast-paced environment and adapt to changing priorities
- Experience leading and mentoring a team
Nice to Have
- Experience with data visualization tools like Tableau or Power BI
- Knowledge of programming languages like Python or R
- Certification in digital marketing or a related field
- Experience working with agile project management methodologies
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading company in the digital marketing space
- Collaborative and dynamic work environment
- Professional development opportunities, including training and education programs
- Flexible working hours and remote work options
- Access to the latest digital marketing tools and technologies
- Recognition and reward for outstanding performance
How to Stand Out
- Ensure your resume and cover letter are optimized for digital marketing keywords to pass through applicant tracking systems (ATS) and catch the eye of the hiring manager.
- Develop a strong portfolio that showcases your experience and success in managing digital marketing campaigns and driving business results.
- Be prepared to discuss specific examples of your accomplishments in digital marketing, including metrics and data that demonstrate the impact of your work.
- Research RethinkFirst and the current digital marketing landscape to demonstrate your knowledge and enthusiasm for the industry and the role.
- Consider highlighting any experience or certifications you have in data analysis, marketing automation, or related areas to stand out as a candidate.
- Prepare thoughtful questions to ask during the interview, such as inquiries about the team you would be working with, the biggest challenges facing the marketing department, or opportunities for growth and professional development.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.