Senior Manager of Provider Brand and Integrated Marketing
WFA Digital Insight
The demand for skilled marketing professionals in the mental health industry is on the rise, with companies like BetterHelp at the forefront. As the need for accessible therapy grows, so does the requirement for strategic marketers who can engage professional audiences. With over 30,000 licensed therapists in its network, BetterHelp is a leader in providing affordable therapy globally. This role stands out for its focus on integrated marketing and provider brand management, requiring a deep understanding of healthcare marketing and a strong ability to drive business impact. Before applying, candidates should be aware of the company's commitment to employee well-being and its dedication to expanding access to therapy.
Job Description
About the Role
The Senior Manager of Provider Brand and Integrated Marketing is a pivotal role at BetterHelp, responsible for defining and scaling the provider marketing strategy to drive acquisition, engagement, and long-term provider value. This highly strategic position involves serving as the single-threaded marketing owner for the provider audience, partnering with cross-functional teams to shape the provider experience, and advancing key company priorities such as insurance adoption. The role requires a deep understanding of healthcare or provider-focused marketing, with the ability to engage professional audiences like therapists and clinicians.Day-to-day, the Senior Manager will lead the development of provider marketing strategies, establish provider segmentation, positioning, and messaging frameworks, and own the provider marketing roadmap. The role involves driving business impact through key growth outcomes, including acquisition, activation, engagement, and retention, and leading marketing strategy for high-priority initiatives.
As part of the BetterHelp team, the Senior Manager will join a diverse group of licensed clinicians, engineers, product professionals, creatives, marketers, and business leaders who share a passion for expanding access to therapy. BetterHelp deeply invests in its team's well-being and professional development, recognizing that business and individual growth are intertwined.
What You Will Do
- Define and evolve the end-to-end provider marketing strategy across brand, growth, and lifecycle efforts
- Establish provider segmentation, positioning, and messaging frameworks that scale across channels and markets
- Serve as the central driver of how BetterHelp shows up to providers, with full ownership of the provider marketing roadmap
- Drive business impact through key growth outcomes, including acquisition, activation, engagement, and retention
- Lead marketing strategy for high-priority initiatives, including insurance adoption on the provider side
- Translate company and product priorities into integrated marketing plans that drive measurable business impact
- Partner with Data Science to define success metrics, measurement frameworks, and performance targets
- Lead Cross-Functional Alignment & Influence across Product, Clinical Operations, Growth, Lifecycle, and Data teams on all provider-related initiatives
- Influence product direction and roadmap decisions by bringing forward provider insights, market trends, and performance data
- Drive alignment across teams to ensure a cohesive and effective provider experience across all touchpoints
What We Are Looking For
- Deep experience in healthcare or provider-focused marketing
- Strong understanding of how to engage professional audiences such as therapists, clinicians, or other licensed providers
- Ability to set strategy, drive execution, and influence stakeholders across the organization
- Experience in defining and driving end-to-end marketing strategies
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Proficiency in Excel and other marketing tools
- Strong understanding of brand management and integrated marketing principles
Nice to Have
- Experience working in a fast-paced, dynamic environment
- Knowledge of the mental health industry and current trends
- Familiarity with data analysis and performance metrics
- Certification in marketing or a related field
Benefits and Perks
- Opportunity to work with a leading online therapy service that is making a significant impact on mental health care
- Competitive compensation package
- Comprehensive health insurance
- Generous paid time off and holiday policy
- Remote work stipend and flexible work arrangements
- Professional development opportunities and support for ongoing education and training
- Collaborative and dynamic work environment with a team of passionate professionals
- Access to mental health resources and support for employees
How to Stand Out
- Ensure your resume and cover letter are tailored to the healthcare marketing industry, highlighting your experience and skills in this area.
- Develop a portfolio that showcases your ability to drive business impact through marketing strategies and campaigns.
- Prepare to discuss your understanding of the mental health industry and current trends, as well as your approach to engaging professional audiences.
- Be ready to provide specific examples of successful marketing initiatives you have led and the results you achieved.
- Research the company culture and values, and be prepared to discuss how you align with them and can contribute to the team's success.
- Consider reaching out to current or former employees for insights into the company and the role, to help you stand out as a candidate.
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