Senior Manager, Paid Search
WFA Digital Insight
As demand for paid media specialists continues to surge, with a notable 25% increase in 2025, professionals with expertise in digital skills are in high demand. Gametime United's Senior Manager, Paid Search position stands out in the current remote job market, offering a unique blend of challenge and opportunity. With the rise of remote work, companies are looking for skilled individuals who can manage global campaigns seamlessly. Before applying, candidates should be aware of the importance of staying up-to-date with the latest paid search trends and technologies, as well as having a strong understanding of how to leverage data to drive campaign success.
Job Description
About the Role
The Senior Manager, Paid Search at Gametime United is a pivotal role that involves the strategic management of paid search campaigns across various platforms. This role is crucial as it directly impacts the company's ability to reach its target audience effectively and drive meaningful conversions. The Senior Manager will be working closely with the digital marketing team to ensure alignment of paid search strategies with overall marketing goals.Day-to-day, the Senior Manager will be responsible for overseeing the planning, execution, and optimization of paid search campaigns. This includes conducting thorough keyword research, setting up and managing campaigns, monitoring performance, and making data-driven decisions to improve campaign efficiency and ROI. The role also involves staying abreast of the latest trends and updates in the paid search landscape, including algorithm changes and new feature releases, to ensure that Gametime United's campaigns remain competitive.
The Senior Manager, Paid Search will be part of a dynamic team that values innovation, creativity, and collaboration. The team is structured to support the growth and development of each member, with regular feedback, training opportunities, and a culture that encourages experimentation and learning from failures. The Senior Manager will report directly to the Director of Digital Marketing and will have the opportunity to contribute to the development of the team and the company's digital marketing strategy.
What You Will Do
- Develop and execute comprehensive paid search strategies that align with the company's marketing objectives
- Conduct thorough keyword research and analysis to identify opportunities for campaign improvement
- Set up, manage, and optimize paid search campaigns across multiple platforms, including Google Ads and Microsoft Ads
- Monitor campaign performance regularly, analyzing key metrics such as CPC, CTR, and conversion rates
- Make data-driven decisions to optimize campaign targeting, ad copy, and bidding strategies
- Collaborate with the digital marketing team to ensure integrated marketing campaigns
- Stay up-to-date with the latest paid search trends, algorithm updates, and platform features
- Manage and allocate budget across campaigns to meet ROI goals
- Develop and maintain detailed reports on campaign performance for stakeholders
- Identify and mitigate risks associated with campaign management, such as policy violations or budget overruns
What We Are Looking For
- A minimum of 5 years of experience in paid search marketing, with a focus on strategy development and campaign management
- Proven track record of success in managing and optimizing paid search campaigns for significant ROI improvement
- Strong understanding of paid search platforms, including Google Ads and Microsoft Ads
- Experience with campaign management tools and software
- Excellent analytical and problem-solving skills, with the ability to interpret complex data sets
- Strong communication and collaboration skills, with experience working in cross-functional teams
- Ability to work in a fast-paced environment and adapt to changes in priorities
- Bachelor's degree in Marketing, Business, or a related field
- Certification in Google Ads or similar platforms is a plus
Nice to Have
- Experience with script management in paid search platforms
- Knowledge of SQL and experience with data analysis tools
- Familiarity with machine learning and AI applications in marketing
- Experience managing global campaigns and working with international teams
- Certification in Microsoft Ads or other paid search platforms
Benefits and Perks
- Competitive salary package
- Comprehensive health insurance plan
- Generous paid time off policy
- Remote work stipend to support home office setup
- Professional development opportunities, including training and conference attendance
- Access to the latest marketing tools and technologies
- Collaborative and dynamic work environment with a team of professionals
- Flexible working hours to accommodate different time zones and schedules
- Equity options for long-term commitment and contribution to the company's growth
How to Stand Out
- Ensure your resume and cover letter highlight specific examples of paid search campaign successes, including metrics such as ROI improvement and conversion rate increases.
- Develop a strong understanding of the latest paid search trends and platform updates to show your commitment to staying current in the field.
- Prepare to discuss your strategy for managing and optimizing campaigns, including how you approach keyword research, ad copywriting, and bidding strategies.
- Showcase your analytical skills by walking through a scenario where you had to interpret complex campaign data to make optimization decisions.
- Consider creating a portfolio that includes examples of your work, such as campaign reports, strategy documents, and case studies, to demonstrate your capabilities to potential employers.
- Be prepared to negotiate your salary based on your experience and the market standard for paid search professionals, and don't hesitate to ask about benefits and perks that support remote work and professional development.
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