Senior Manager, Paid Social

About the Role

Given the nature of Tinuiti's business, this role is highly dynamic, requiring the ability to stay abreast of the latest trends and technologies in paid social. The role involves a significant amount of collaboration, not just with the internal team but also with clients to understand their needs and develop tailored solutions.

The paid social landscape is increasingly complex, with constant updates to algorithms, ads policies, and user behaviors. Therefore, the Senior Manager must be adept at analyzing data, drawing actionable insights, and making strategic decisions that enhance campaign performance.

What You Will Do

• Develop and execute comprehensive paid social strategies that align with client goals and objectives.
• Conduct thorough market research and competitor analysis to inform campaign development.
• Manage and optimize paid social campaigns across various social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
• Analyze campaign performance data to identify areas of improvement and opportunities for growth.
• Collaborate with cross-functional teams, including creative, media, and account management, to ensure cohesive campaign execution.
• Stay up-to-date with the latest developments in paid social, including platform updates, new features, and best practices.
• Provide strategic guidance and thought leadership to junior team members.
• Manage and report on campaign budgets, ensuring efficient use of resources and ROI.
• Develop and maintain strong relationships with clients, providing regular campaign updates and strategic recommendations.
• Identify and pursue opportunities for campaign innovation, including testing new ad formats, targeting strategies, and platforms.

What We Are Looking For

• Proven experience in managing paid social media campaigns, preferably in an agency setting.
• In-depth knowledge of paid social platforms, including Facebook Ads Manager, Twitter Ads, and LinkedIn Ads.
• Strong analytical skills, with the ability to interpret campaign data and make strategic decisions.
• Excellent communication and project management skills, with experience in leading teams and managing client relationships.
• A deep understanding of digital marketing principles and how paid social fits into the broader marketing mix.
• Experience with campaign optimization techniques, including A/B testing, retargeting, and lookalike audiences.
• Familiarity with social media analytics tools, such as Facebook Insights and Twitter Analytics.
• Ability to work in a fast-paced environment, prioritizing multiple campaigns and deadlines.
• Strong problem-solving skills, with the ability to troubleshoot campaign issues and identify solutions.

Nice to Have

• Experience with marketing automation platforms and CRM systems.
• Knowledge of video production and how to integrate video content into paid social campaigns.
• Familiarity with Influencer marketing and how to incorporate it into broader paid social strategies.
• Certification in Facebook Ads or other paid social platforms.
• Experience with SEO principles and how they intersect with paid social.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a variety of clients across different industries.
• Collaborative and dynamic work environment.
• Professional development opportunities, including training and conference attendance.
• Flexible working hours and remote work options.
• Access to the latest tools and technologies in paid social.
• Recognition and reward for outstanding performance.
• Comprehensive health insurance and wellness programs.
• Generous paid time off and holiday policy.

• Stand out with a strong portfolio: Showcase your previous work in paid social, highlighting campaign successes and the strategies behind them.
• Stay updated on the latest platform changes: Demonstrate your expertise by being well-versed in the latest updates and features on Facebook, Twitter, LinkedIn, and other platforms.
• Develop a niche expertise: Specialize in a particular area of paid social, such as video ads or influencer marketing, to differentiate yourself from other candidates.
• Be prepared to talk data: Come ready to discuss campaign metrics, how you analyze them, and how you use data to inform your strategic decisions.
• Showcase your softer skills: In addition to technical skills, highlight your ability to communicate effectively, manage teams, and handle client relationships.
• Ask insightful questions: Prepare thoughtful questions about the role, the team, and the company's approach to paid social to demonstrate your interest and engagement.
• Negotiate based on value: If discussing salary, be prepared to negotiate based on the value you can bring to the organization, rather than just your current salary.