Senior Manager, Product Marketing - Growth & Revenue

## About the Role The Senior Manager, Product Marketing - Growth & Revenue, is a pivotal role at Mercury, responsible for developing and executing a comprehensive go-to-market strategy that drives growth across the company's three primary channels: product-led, sales-led, and partner-led. This role requires a deep understanding of customer needs, market trends, and the ability to collaborate with cross-functional teams to achieve business objectives. As a key member of the marketing team, the Senior Manager will report to the Director of Marketing and work closely with sales, product, and partnerships teams to align strategies and drive revenue growth. The ideal candidate will have a strong background in product marketing, with a proven track record of driving growth through data-driven strategies and a keen understanding of customer needs. They will be responsible for developing and maintaining the customer journey, messaging, and infrastructure that works across all three growth motions, ensuring consistency and effectiveness in all marketing efforts. Mercury is a fast-growing company that values innovation, collaboration, and customer satisfaction. As a remote-friendly company, Mercury offers a flexible work environment that allows employees to thrive in their roles, regardless of their location. The company is committed to creating a culture that is inclusive, supportive, and empowering, where employees can grow professionally and personally. ## What You Will Do - Own end-to-end GTM strategy across Mercury's three primary growth motions, including segmentation, messaging, channel planning, and cross-functional execution.

• Build and maintain the customer journey, messaging, and infrastructure that works across all three motions, ensuring consistency and effectiveness in all marketing efforts.
• Partner closely with the Growth product org on strategy and execution for driving top-of-funnel, conversion, activation, and virality.
• Drive pipeline and revenue contribution by partnering with sales leadership on enablement, from battlecards and objection-handling frameworks to deal acceleration content and segment-specific playbooks.
• Develop Mercury's partner marketing strategy in collaboration with the partnerships team, including co-marketing programs, partner enablement materials, and joint GTM playbooks.
• Lead customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisions.
• Define and track the PMM metrics that matter for growth, including activation rates, pipeline influence, partner-sourced revenue, and segment-level conversion, and use them to continuously improve GTM strategy.
• Collaborate with the marketing team to develop and execute marketing campaigns that drive awareness, engagement, and conversion.
• Work closely with the sales team to develop and refine sales enablement materials, including playbooks, battlecards, and training programs.
• Stay up-to-date with industry trends, best practices, and emerging technologies to ensure Mercury remains competitive and innovative in its marketing efforts.

## What We Are Looking For - 10+ years of B2B product marketing experience, with full ownership of GTM strategy and a proven track record of driving growth.

• Demonstrated experience driving growth across multiple GTM motions, including product-led, sales-led, and partner-led programs.
• Strong messaging and positioning craft, with the ability to develop a compelling narrative from scratch and translate it into assets that drive results.
• Revenue mindset, with a focus on driving pipeline growth, conversion, and retention, and using data to inform marketing strategies.
• Experience building sales enablement that lands, including playbooks, battlecards, and training programs that drive adoption and results.
• Ability to lead cross-functional initiatives without direct authority, aligning sales, product, partnerships, and growth teams around a shared GTM plan.
• Strong analytical and problem-solving skills, with the ability to analyze data, identify insights, and develop actionable recommendations.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
• Experience working in a fast-paced, dynamic environment, with a focus on innovation, experimentation, and continuous improvement.

## Nice to Have - Fintech, banking, or financial services experience, with a deep understanding of the industry and its unique challenges and opportunities.

• Experience working with marketing automation platforms, CRM systems, and other marketing technologies.
• Certification in marketing or a related field, such as a CMPP or CPM certification.
• Experience working in a remote or distributed team environment, with a focus on collaboration, communication, and productivity.
• Familiarity with Agile methodologies and Lean principles, with a focus on continuous improvement and iteration.

## Benefits and Perks - Competitive salary and benefits package, with a focus on recognizing and rewarding outstanding performance.

• Flexible work environment, with the option to work remotely or from one of our office locations.
• Opportunity to work with a fast-growing, innovative company that is shaping the future of its industry.
• Collaborative, dynamic work environment, with a focus on teamwork, communication, and mutual support.
• Professional development opportunities, including training, mentorship, and career advancement.
• Access to the latest marketing technologies and tools, with a focus on staying ahead of the curve and driving innovation.
• Recognition and reward programs, including bonuses, stock options, and other incentives.
• Comprehensive health and wellness programs, including medical, dental, and vision coverage, as well as mental health support and resources.
• Generous PTO and vacation policies, with a focus on work-life balance and employee well-being.
• Access to a network of talented, experienced professionals, with opportunities for mentorship, collaboration, and growth.

- Tip: Develop a strong understanding of the company's products and services, as well as the industry and market trends, to demonstrate your expertise and enthusiasm for the role.

• When applying, be sure to highlight your experience with GTM strategy and product-led growth, as well as your ability to collaborate with cross-functional teams to drive revenue growth.
• Prepare to discuss your approach to customer and market research, as well as your experience with sales enablement and partner marketing.
• Showcase your analytical and problem-solving skills by providing examples of how you've used data to inform marketing strategies and drive results.
• Be prepared to discuss your experience working in a fast-paced, dynamic environment, and your ability to adapt to changing priorities and deadlines.
• Consider creating a portfolio or case studies that demonstrate your marketing expertise and achievements, to share with the hiring team.
• Tip: Research the company's culture and values, and be prepared to discuss how your own values and approach to work align with those of the company.