Senior Manager, Web Strategy

About the Role

The growth marketing team at Motive is responsible for maximizing growth and new customer acquisition across all aspects of the business. The team's responsibilities span the entire customer journey, from first touchpoint to upsell and retention. As such, the Senior Manager, Web Strategy will be expected to work closely with the team to ensure that all web strategies are aligned with the company's overall growth objectives.

Motive is committed to empowering the people who run physical operations with the tools they need to make their work safer, more productive, and more profitable. The company's platform gives customers complete visibility and control, significantly reducing manual workloads by automating and simplifying tasks. As a Senior Manager, Web Strategy, the successful candidate will be expected to have a deep understanding of the company's mission and values, as well as the needs of its customers.

What You Will Do

• Lead the development and execution of web strategies that align with the company's project goals
• Collaborate with cross-functional stakeholders, including marketing, engineering, creative, and product teams, to create site experiences for campaigns, product initiatives, tests, and always-on programs
• Operate as a player/coach, managing a small team while owning your own projects end-to-end
• Analyze and monitor page performance and user behavior across site landing pages, generating data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the customer experience
• Develop a deep understanding of the company's members and site visitors through data, insights, and cross-functional partnerships
• Collaborate with the Content Marketing team on SEO initiatives and content opportunities that improve website visibility and performance
• Stay up-to-date with the latest industry trends and technologies, applying this knowledge to continuously improve the company's web strategies
• Work closely with the growth marketing team to ensure that all web strategies are aligned with the company's overall growth objectives
• Develop and maintain a comprehensive understanding of the company's website, including its architecture, content, and user experience
• Identify areas of opportunity to improve the customer experience, developing and implementing strategies to address these areas

What We Are Looking For

• 5+ years of website management and strategy experience
• Proven ability to collaborate effectively with cross-functional teams and stakeholders
• Experience using data and insights to inform requirements, ideas, and strategies
• Hands-on experience with web tools, including CMS (WordPress), A/B testing tools, site analytics, and other business intelligence tools
• Demonstrated understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance
• Excellent project management and problem-solving skills, with the ability to manage multiple projects simultaneously from strategy to execution
• Strong communication and presentation skills, with demonstrated experience briefing senior leaders on outcomes and recommendations
• Ability to adapt to a fast-paced and dynamic work environment, staying proactive and innovative in the ever-evolving landscape
• AI-first approach to solving problems, building solutions, and improving workflows
• Familiarity with AI tools and AI agents

Nice to Have

• Experience managing an international multi-site environment from the ground up
• Familiarity with Excel and other data analysis tools
• Experience working in a growth marketing team, with a focus on maximizing growth and new customer acquisition
• Knowledge of the latest industry trends and technologies, including web development, SEO, and data analysis
• Experience working with cross-functional teams, including marketing, engineering, creative, and product teams

Benefits and Perks

• Competitive compensation package
• Opportunity to work with a leading provider of digital solutions for physical operations
• Collaborative and dynamic work environment
• Professional development opportunities, including training and education programs
• Flexible work arrangements, including remote work options
• Access to the latest industry trends and technologies
• Comprehensive benefits package, including health, dental, and vision insurance
• Paid time off and holiday pay
• Employee recognition and reward programs
• Opportunity to work with a talented and experienced team
• Chance to make a real impact on the company's growth and success

• Be prepared to showcase your expertise in developing and executing web strategies, as well as your ability to collaborate with cross-functional teams.
• Highlight your experience with web tools, including CMS (WordPress), A/B testing tools, site analytics, and other business intelligence tools.
• Emphasize your understanding of SEO fundamentals and the interaction between site architecture and content to deliver organic traffic performance.
• Demonstrate your ability to analyze and interpret data, using it to inform your web strategies and improve the customer experience.
• Show a willingness to adapt to a fast-paced and dynamic work environment, staying proactive and innovative in the ever-evolving landscape.
• Be prepared to discuss your experience with AI tools and AI agents, and how you have applied them to solve problems and improve workflows.