Senior Marketing Executive

## About the Role As a Senior Marketing Executive at LOCALiQ, you will be an integral part of a remote-first team dedicated to empowering local businesses through tailored digital marketing solutions. Your role will involve crafting high-quality content that performs exceptionally across organic search, AI-driven results, and multi-channel campaigns. You will play a pivotal role in enhancing LOCALiQ's visibility across Google and AI search, supporting lead generation and brand awareness through strategic content and campaign execution.

The ideal candidate for this position is a digital marketer who thrives in fast-paced, collaborative environments and is passionate about SEO, content marketing, and making a measurable impact. You will be working closely with a team of professionals who share your passion for digital marketing and your drive for excellence.

LOCALiQ has been recognized as a Standout SEO Agency of the Year at the 2026 UK Digital Excellence Awards, solidifying its reputation as one of the UK's leading digital marketing agencies. This prestigious award is a testament to the company's commitment to delivering exceptional digital marketing solutions that drive meaningful growth for local businesses.

## What You Will Do - Create high-quality content across blogs, guides, social media, email campaigns, and landing pages optimized for SEO and visibility in AI search.

• Conduct keyword research, competitor analysis, and content audits to inform SEO strategy.
• Apply E-E-A-T principles, keyword strategy, and structured content formats to improve organic performance.
• Monitor and optimize SEO performance using SEMrush and other analytics tools.
• Manage and update website content in WordPress, ensuring brand consistency and SEO best practices.
• Build, execute, and optimize email campaigns, nurture journeys, and newsletters through HubSpot.
• Plan, schedule, and manage organic social media content across B2B channels.
• Support paid digital campaigns across LinkedIn, Facebook, YouTube, and other platforms to drive lead generation.
• Analyze campaign performance, track ROI, manage inbound marketing inquiries, and collaborate with sales on lead follow-up.
• Utilize Adjust for mobile app tracking and optimization.
• Excel in data analysis to inform marketing strategies and improve campaign efficiency.

## What We Are Looking For - Proven digital marketing experience, ideally within a B2B environment.

• Strong copywriting and content creation skills with a focus on SEO and AI search optimization.
• Solid knowledge of on-page SEO, off-page SEO, and E-E-A-T best practices.
• Experience with SEMrush, HubSpot, WordPress, and marketing analytics platforms.
• Skilled in keyword research, competitor analysis, and organic growth strategies.
• Ability to create structured, search-friendly content for both traditional and AI-driven search engines.
• Experience in email marketing, social media management, and campaign execution.
• Strong analytical skills with the ability to interpret performance data and optimize results.
• Familiarity with graphic design and video editing tools (Adobe Creative Suite preferred).
• Excellent organization, attention to detail, stakeholder management, and communication skills.

## Nice to Have - Experience in managing and optimizing paid social media campaigns.

• Knowledge of HTML and CSS for basic web development tasks.
• Certification in digital marketing, such as Google Analytics or HubSpot Inbound Marketing.
• Experience with project management tools like Asana or Trello.
• Basic understanding of mobile app marketing and optimization.

## Benefits and Perks - Competitive salary.

• 25 days holiday + bank holidays + your birthday off.
• Holiday buy scheme for extra flexibility.
• Structured career progression & ongoing training.
• Pension plan.
• Employee Helpline counselling and advice.
• Perks & discounts including gym membership, cycle to work scheme, eye care, and retail discounts.
• Team building days & annual volunteer charity day.

- Ensure your resume and cover letter are optimized with relevant keywords from the job description to improve your chances of passing through applicant tracking systems.

• Prepare to talk about specific instances where you successfully improved SEO rankings or increased lead generation through your marketing efforts.
• Showcase your ability to work remotely by highlighting any previous experience with remote work tools and platforms.
• Develop a portfolio that demonstrates your content creation and campaign execution skills, including any metrics that show the success of your projects.
• Be ready to discuss your understanding of the latest digital marketing trends, including AI-driven search and its implications for content strategy.
• When negotiating salary, consider the value of the benefits package and any opportunities for professional development and growth within the company.