Senior Marketing Manager

About the Role

Day-to-day, the Senior Marketing Manager will delve into campaign performance metrics, leveraging tools like Google Analytics, Ahrefs, and SEMrush to inform data-driven decisions. The ability to interpret complex data sets, identify trends, and adjust strategies accordingly is crucial. This role is ideal for a professional who is not only adept at managing and optimizing digital marketing channels but also passionate about driving innovation and growth in the marketing landscape.

What You Will Do

• Develop and execute a clear, data-driven marketing strategy focused on growth and lead generation, aligning with the company's overall business objectives.
• Manage and optimize digital marketing channels, including SEO, Google Ads, LinkedIn Ads, email marketing, YouTube, and other social media platforms.
• Drive marketing initiatives that support B2B sales, brand awareness, and customer engagement, ensuring consistent messaging and brand voice.
• Create and oversee end-to-end campaigns with strong messaging, calls to action, and landing page strategies that convert.
• Collaborate with creative teams, writers, and designers to deliver high-quality, engaging assets that meet the needs of target audiences, particularly decision-makers in regulated industries.
• Monitor campaign performance, analyzing metrics such as conversion rates, CPL, CTR, and ROI, and iterate based on real-time data and results.
• Maintain a consistent brand voice and messaging across all marketing channels, ensuring alignment with the company's brand guidelines.
• Guide the creation of high-quality content, including website pages, blog posts, whitepapers, video scripts, and more, ensuring all content speaks clearly to target audiences.
• Work closely with sales, tech, and leadership teams to align messaging and strategy, facilitating cross-functional collaboration.
• Track performance metrics and adjust strategies accordingly, using tools like Google Analytics, Ahrefs, SEMrush, and ad platforms to report on results and forecast trends.
• Understand client personas and feedback to inform campaign direction and prioritization, ensuring marketing efforts are customer-centric.

What We Are Looking For

• 3+ years of experience in marketing, preferably in B2B and digital-heavy sectors, with a proven track record of managing campaigns that deliver leads and growth.
• Strong understanding of marketing funnels, conversion tracking, SEO, and paid advertising, with the ability to apply this knowledge in a fast-paced environment.
• Proficiency with tools such as Google Ads, Google Analytics, Ahrefs, SEMrush, LinkedIn Ads, HubSpot, or similar, with a willingness to learn and adapt to new technologies.
• Exceptional project management, communication, and leadership skills, with the ability to guide teams and collaborate with stakeholders.
• Experience in managing and optimizing digital marketing campaigns, with a focus on data-driven decision-making.
• Understanding of the translation and localization industry, or experience in healthcare, legal, tech, or other regulated B2B sectors, is highly desirable.
• Familiarity with global marketing and multilingual audiences is a plus, as Day Translations operates on a global scale.

Nice to Have

• Experience in the translation and localization industry, with knowledge of the specific challenges and opportunities in this sector.
• Background in healthcare, legal, tech, or other regulated B2B sectors, which could provide valuable insights into the needs of these industries.
• Multilingual or global marketing experience, allowing for a deeper understanding of diverse market needs and preferences.
• Certification in Google Ads, Google Analytics, or other digital marketing tools, demonstrating a commitment to professional development and expertise.

Benefits and Perks

• Competitive salary, reflecting the value placed on the skills and experience this role requires.
• Opportunity to work with a global team, collaborating with professionals from diverse backgrounds and industries.
• Flexible, remote work arrangement, allowing for a healthy work-life balance and the ability to work from anywhere in the world.
• Access to cutting-edge marketing tools and technologies, ensuring the ability to stay up-to-date with the latest industry trends and best practices.
• Professional development opportunities, including training and certification programs, to support career growth and advancement.
• Comprehensive benefits package, including health insurance, retirement plans, and paid time off, to support overall well-being.

• Tailor Your Application: Ensure your resume and cover letter are tailored to the specific requirements of the Senior Marketing Manager role, highlighting relevant experience and skills in digital marketing, particularly in B2B and global contexts.
• Prepare to Discuss Data: Be ready to provide specific examples of how you've used data to inform marketing decisions and drive campaign optimization, demonstrating your ability to interpret complex data sets and adjust strategies accordingly.
• Showcase Your Creativity: Highlight any creative or innovative marketing campaigns you've led or been a part of, showcasing your ability to think outside the box and drive engagement.
• Familiarize Yourself with Industry Tools: Make sure you're familiar with the latest versions of Google Ads, Google Analytics, Ahrefs, SEMrush, and other tools mentioned in the job description, and be prepared to discuss how you've used them to achieve marketing goals.
• Emphasize Collaboration and Leadership: As this role involves close collaboration with various teams, be prepared to give examples of your experience in leading or working within cross-functional teams, and how you've effectively communicated marketing strategies and results to both technical and non-technical stakeholders.
• Be Ready for Behavioral Questions: Prepare to answer behavioral questions that assess your experience, skills, and fit for the role, using the STAR method to structure your responses and provide concrete examples from your past experiences.
• Research the Company: Demonstrate your interest in Day Translations by researching the company's mission, values, and current initiatives, and be prepared to discuss how your skills and experience align with these aspects.