Senior Marketing Manager

About the Role

Day-to-day, the Senior Marketing Manager will lead and manage the marketing team, fostering a culture of innovation, collaboration, and accountability. This includes driving 360-degree marketing campaigns that encompass digital, retail, e-commerce, and CRM channels, ensuring consistency and alignment with the company's luxury positioning across all touchpoints.

The Senior Marketing Manager will report to the senior management team and will be responsible for establishing KPIs and performance metrics to evaluate the success of marketing initiatives, providing regular reports on marketing performance, insights, and areas for improvement.

What You Will Do

• Develop and implement a global marketing strategy that aligns with the company's brand vision and business objectives.
• Lead and manage the marketing team to foster a culture of innovation, collaboration, and accountability.
• Drive 360-degree marketing campaigns encompassing digital, retail, e-commerce, and CRM channels.
• Elevate the company's brand identity across all touchpoints, ensuring consistency and alignment with the luxury positioning.
• Oversee the creation and execution of compelling marketing content that resonates with target audiences.
• Lead the digital marketing strategy, including SEO, SEM, social media, email, and content marketing, to drive online sales and brand awareness.
• Optimize the e-commerce platform for user experience, conversion rate, and customer retention.
• Develop and execute market entry strategies for new regions, identifying brand growth and expansion opportunities.
• Leverage data-driven insights to inform marketing decisions and track the effectiveness of campaigns.
• Implement and manage CRM initiatives to enhance customer loyalty, retention, and lifetime value.
• Utilize marketing automation tools to personalize customer experiences and drive engagement across all channels.

What We Are Looking For

• Bachelor's degree in Marketing, Business, or a related field.
• MBA or advanced degree is a plus.
• 10+ years of experience in marketing, with a focus on digital marketing, e-commerce, and luxury brands.
• Proven track record in leading and scaling marketing efforts on an international level.
• Strong understanding of CRM systems, marketing automation, and data analytics.
• Excellent leadership, communication, and project management skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Proficiency in Excel and other marketing tools.

Nice to Have

• Experience with digital marketing platforms such as Google Ads and social media advertising.
• Knowledge of web development and design principles.
• Certification in marketing automation or CRM systems.

Benefits and Perks

• Competitive salary package.
• Opportunity to work with a luxury brand and contribute to its global growth.
• Collaborative and dynamic work environment.
• Professional development opportunities.
• Flexible working hours and remote work options.
• Access to the latest marketing tools and technologies.
• Comprehensive health insurance and other benefits.

• Ensure your resume and cover letter are tailored to the role, highlighting your experience in digital marketing, e-commerce, and luxury brands.
• Develop a portfolio that showcases your ability to lead and scale marketing efforts internationally, including examples of successful campaigns and strategies.
• Be prepared to discuss your understanding of CRM systems, marketing automation, and data analytics, and how you have applied these skills in previous roles.
• Research Interdot Solutions and its luxury positioning to demonstrate your knowledge and interest in the company and its brand.
• Practice your leadership and communication skills, as these are critical for success in this role.
• Be prepared to negotiate your salary based on your experience and qualifications, and consider the company's benefits and perks as part of your overall compensation package.