Senior Marketing Manager, Localization
WFA Digital Insight
As demand for specialized marketing professionals grew 25% in 2025, Braze is seeking a seasoned Senior Marketing Manager to lead localized marketing efforts. With a strong foundation in marketing and localization, this role requires a data-driven mindset and experience with AI-assisted translation tooling. Braze's commitment to work-life harmony and global growth makes this an attractive opportunity for those looking to make an impact. Before applying, consider your experience with localization workflows, marketing ops, and cross-functional partnerships, as well as your ability to drive results in a fast-paced environment.
Job Description
About the Role
The Senior Marketing Manager, Localization at Braze is a critical position that owns the strategy and execution of localized marketing programs across key international markets. This role requires a deep understanding of marketing principles, localization workflows, and the ability to drive results through data-driven decision-making. As a key member of the marketing team, the Senior Marketing Manager will partner with cross-functional stakeholders to ensure localized experiences are high-quality, on-brand, and effective.Day-to-day, the Senior Marketing Manager will be responsible for developing and executing localized marketing strategies, managing localization workflows, and analyzing performance metrics to inform future campaigns. This role will also require strong collaboration with regional marketing teams to align localized programs with global campaign strategies.
What You Will Do
- Own the end-to-end localization strategy for the website and marketing journeys across priority markets
- Partner with Web, Growth, Marketing Ops, and Content teams to manage localization workflows
- Drive the adoption of AI-assisted translation tooling across marketing programs
- Define and track key performance metrics, including top-of-funnel engagement and downstream business impact
- Develop optimization recommendations based on data insights
- Actively explore and implement new AI-powered tools and workflows to improve localization efficiency
- Build strong partnerships with regional marketing teams to align localized programs with global campaign strategies
- Manage localization vendor relationships and QA workflows
- Collaborate with cross-functional teams to launch global campaigns tailored to local audiences
What We Are Looking For
- 6+ years of experience in marketing, with meaningful experience in localization, international campaigns, or regional marketing
- Proven ability to manage complex, cross-functional projects from brief through launch
- Strong analytical skills with the ability to connect engagement metrics to actionable insights
- Experience with TMS platforms such as Phrase, Smartling, or similar
- Familiarity with localization vendor management and QA workflows
- Strong point of view on where AI translation is suitable for top-of-funnel marketing content
- B2B SaaS experience strongly preferred
- Hands-on experience with Excel and data analysis tools
Nice to Have
- Experience with marketing automation platforms
- Knowledge of HTML and web development principles
- Certification in marketing or a related field
- Fluency in multiple languages
Benefits and Perks
- Opportunity to work with a talented team of marketing professionals
- Comprehensive health insurance package
- Generous paid time off policy
- Remote work stipend and flexible work arrangements
- Access to professional development and training opportunities
- Equity and retirement savings plans
- Recognition and reward programs for outstanding performance
How to Stand Out
- Make sure to highlight your experience with localization workflows and AI-assisted translation tooling in your application.
- Be prepared to discuss your approach to managing complex, cross-functional projects and how you drive results through data-driven decision-making.
- Showcase your ability to collaborate with cross-functional teams and build strong partnerships with regional marketing teams.
- Consider including examples of successful localized marketing campaigns you've led in the past.
- Be prepared to discuss your experience with TMS platforms and localization vendor management.
- Highlight your analytical skills and ability to connect engagement metrics to actionable insights.
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