Senior Marketing Manager Website Experience
WFA Digital Insight
In today's evolving digital landscape, remote opportunities for seasoned marketing managers are on the rise, with demand increasing by 27% in 2023 alone. Companies like Zensurance stand out not only for their innovative approach to InsurTech but also for their commitment to fostering a collaborative remote work culture. Candidates with a strong grasp of GA4 and GTM will find themselves in high demand, as these skills are essential for optimizing website performance and driving revenue. Before applying, it's important to demonstrate your capability in improving KPIs and creating engaging customer experiences, key attributes that can set you apart in the competitive remote job market.
Job Description
About the Role
Zensurance is looking for a Senior Marketing Manager to enhance the website experience and drive key performance metrics. This is a growth-focused position aimed at turning every visitor session into a measurable outcome.Responsibilities
- Commercial Ownership: Take full responsibility for website KPIs, including conversion rates and overall revenue per session.
- Onsite Merchandising: Design promotional roadmaps and effective CTAs that encourage immediate user action.
- Engagement Tools: Identify, source, and implement interactive tools that enhance user experience and gather valuable intent data.
- Growth Programs: Develop and measure intuitive onsite programs that deliver clear value to customers and encourage engagement.
Requirements
- Proven experience in digital marketing, particularly with a focus on website optimization.
- Proficiency in tools like GA4 and GTM.
- Strong analytical skills to identify and rectify issues within customer funnels.
Nice to Have
- Experience in InsurTech or insurance sectors.
- Background in user experience design or A/B testing methodologies.
Benefits
- Opportunities for innovation and impact within a high-growth company.
- Collaborative remote work environment promoting teamwork and ownership.
How to Stand Out
- Highlight your experience with GA4 and GTM in your resume, showcasing specific projects where you improved KPIs.
- Prepare a portfolio that demonstrates successful website optimization projects, including analytics insights and results.
- Brush up on your knowledge of conversion rate optimization techniques to discuss in interviews.
- Be ready to discuss strategies you would implement for onsite merchandising and user engagement prior to joining.
- When negotiating your salary, research industry standards for similar roles in the InsurTech sector.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.