Senior Marketing Media Analyst

About the Role

The Senior Marketing Media Analyst role at Ramp is a critical component of the company's growth strategy, responsible for managing brand awareness media across various channels, including TV, billboards, podcasts, and radio. This role will work closely with the marketing team to deliver ambitious growth goals, leveraging creative, analytical, and technical resources. As a key member of the team, the Senior Marketing Media Analyst will have a direct impact on Ramp's growth, building and scaling some of the company's fastest-growing channels.

The ideal candidate will have a deep understanding of the marketing landscape, with a focus on brand marketing channels. They will be responsible for finding 'alpha' in a competitive environment, identifying under-priced assets that deliver higher impact for lower costs. This role requires a high degree of autonomy, with the ability to dissect complex problems, identify solutions, and drive these solutions to completion.

What You Will Do

• Develop and execute media buying strategies across multiple channels, including TV, billboards, podcasts, and radio
• Conduct market research and analysis to identify trends and opportunities for growth
• Collaborate with the marketing team to deliver campaign themes and creative concepts that resonate with customers
• Design and implement measurement frameworks to track the effectiveness of media buys
• Work with the marketing technology team to implement and monitor measurement frameworks
• Recommend experiments for unconventional brand marketing channels and creative strategies
• Analyze data to draw key insights and inform marketing budget allocation
• Develop strategic frameworks to inform marketing budget allocation among brand marketing channels
• Present findings and recommendations to the marketing team and other stakeholders

What We Are Looking For

• Exceptional analytical and problem-solving skills, with the ability to draw key insights from quantitative and qualitative data
• A 'get things done' mentality, with the ability to dissect complex problems and drive solutions to completion
• Creativity and the ability to see how the pieces of a complex problem fit together
• Experience in data analysis and interpretation, with a focus on marketing metrics
• Strong communication and influencing skills, with the ability to work with cross-functional teams
• A team-first mentality, with a focus on collaboration and shared business goals
• Ability to build and maintain relationships with internal stakeholders and external partners
• Experience with marketing technology and data analysis tools

Nice to Have

• Experience in high-growth startups, with a focus on marketing and media buying
• Knowledge of the finance industry, with a focus on transaction flow and payment processing
• Experience with marketing automation and CRM systems
• Certification in marketing or a related field

Benefits and Perks

• 100% medical, dental, and vision insurance coverage for employees
• Partially covered insurance for dependents
• One Medical annual membership
• 401k with employer match
• Flexible PTO
• Fertility HRA
• Parental Leave
• Unlimited AI token usage
• Pet insurance
• Centralized home-office equipment ordering
• Health and wellness stipend
• In-office perks, including lunch, snacks, and drinks
• Budget for intra-office travel
• Relocation support to NYC or SF (as needed)

• Develop a portfolio that showcases your analytical and creative skills, highlighting your experience with data analysis and marketing metrics.
• Be prepared to discuss your approach to finding 'alpha' in a competitive environment, and how you stay up-to-date with industry trends and developments.
• Showcase your ability to work autonomously, with a focus on problem-solving and driving solutions to completion.
• Highlight your experience with marketing technology and data analysis tools, and be prepared to discuss how you use these tools to inform marketing decisions.
• Be prepared to discuss your understanding of the finance industry, and how you can apply this knowledge to drive business growth.
• Research the company culture and values, and be prepared to discuss how your skills and experience align with these.
• Negotiate your salary based on industry standards and your level of experience, and be prepared to discuss your expectations for benefits and perks.