Senior Marketing Media Manager

Ramp·Remote(New York, NY (HQ))

Marketing

WFA Digital Insight

The demand for skilled marketing media managers has surged in recent years, with companies looking to optimize their digital strategies. As the remote job market continues to grow, professionals with expertise in channel operations and measurement are in high demand. With the global digital advertising market projected to reach $700 billion by 2027, companies like Ramp are at the forefront of this trend. Ramp's innovative approach to finance and marketing makes this role particularly interesting for those looking to make a meaningful impact. Before applying, candidates should be aware of the company's high-stakes and data-dense environment, which requires exceptional analytical and problem-solving skills.

Job Description

About the Role

The Senior Marketing Media Manager role at Ramp is a critical position that will help drive the company's domestic and international growth. As a key member of the marketing team, you will be responsible for developing and executing marketing media strategies across various channels, including Linear TV, YouTube, and Out-of-Home. You will work closely with the team to identify and pressure-test campaign themes and creative concepts that resonate with customers.

The successful candidate will have a strong understanding of marketing media channels and a proven track record of developing and executing successful campaigns. You will be responsible for owning marketing media channels end-to-end, from investment strategy and budget pacing to audience targeting and measurement.

Ramp is a fast-paced and dynamic company that is looking for a talented and motivated individual to join their team. As a Senior Marketing Media Manager, you will have the opportunity to work with a world-class brand marketing team and contribute to the company's global growth.

What You Will Do

Develop qualitative research and strategic frameworks to govern brand marketing budget allocation across channels and markets
Own marketing media channels end-to-end, from investment strategy and budget pacing to audience targeting and measurement
Design measurement approaches to quantify the effectiveness of every strategy, placement, and buy
Work with the brand marketing team to identify, pressure-test, and execute on campaign themes and creative concepts
Build and deploy AI agents to automate channel operations, management, and strategy
Develop and maintain relationships with key stakeholders, including media partners and internal teams
Stay up-to-date with industry trends and developments, and apply this knowledge to optimize marketing media strategies
Collaborate with cross-functional teams, including sales and product, to align marketing media efforts with business objectives
Develop and manage budgets, forecasts, and reports to track marketing media performance

What We Are Looking For

4+ years of experience in a quantitative marketing, growth, or comparable decision-science role
Exceptional analytical and problem-solving skills, with the ability to draw clear insights from complex data
Strong understanding of marketing media channels and a proven track record of developing and executing successful campaigns
Experience with data analysis and interpretation, with the ability to communicate complex data insights to non-technical stakeholders
Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
Experience with AI and machine learning, with the ability to build and deploy AI agents to automate channel operations
Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
Bachelor's degree in Marketing, Business, or a related field

Nice to Have

Experience in high-growth startups, with a strong understanding of the challenges and opportunities of rapid growth
Experience with marketing automation platforms and CRM systems
Certification in marketing or a related field, such as Google Analytics or HubSpot

Benefits and Perks

Flexible PTO and unlimited AI token usage
Centralized home-office equipment ordering and health and wellness stipend
Budget for intra-office travel and weekly coffee stipend
100% medical, dental, and vision insurance coverage for you, with partial coverage for dependents
One Medical annual membership and 401(k) with employer match
Fertility HRA and parental leave with up to 16 weeks at 100% pay
Pet insurance and in-office perks, including lunch, snacks, and drinks
Relocation support to NYC or SF, as needed

How to Stand Out

Develop a strong understanding of marketing media channels and a proven track record of developing and executing successful campaigns
Showcase your analytical and problem-solving skills by providing examples of complex data insights you have communicated to non-technical stakeholders
Highlight your experience with AI and machine learning, and your ability to build and deploy AI agents to automate channel operations
Demonstrate your ability to work effectively with cross-functional teams, including sales and product, to align marketing media efforts with business objectives
Be prepared to discuss your experience with data analysis and interpretation, and your ability to communicate complex data insights to non-technical stakeholders
Research the company and the role, and be prepared to discuss how your skills and experience align with the company's goals and objectives
Consider creating a portfolio that showcases your marketing media campaigns and results, to demonstrate your skills and experience to potential employers

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