Senior Marketing Operations Manager

About the Role

The marketing operations function plays a critical role in Salesloft's revenue growth strategy, as it enables the company to scale its marketing efforts, improve data quality, and enhance customer engagement. As a Senior Marketing Operations Manager, you will be working closely with cross-functional teams, including sales, marketing, and product, to align marketing operations with business objectives. Your technical expertise and marketing acumen will be essential in driving the company's revenue growth and helping to establish Salesloft as a leader in the sales engagement platform space.

The Revenue Operations team at Salesloft is a dynamic and fast-paced environment that values collaboration, innovation, and continuous improvement. As a Senior Marketing Operations Manager, you will be expected to embody these values and contribute to the team's mission of transforming the way buyers and sellers drive repeatable outcomes. With a strong focus on results-driven marketing and a passion for leveraging data to inform business decisions, you will be an integral part of the team's efforts to drive revenue growth and expand Salesloft's customer base.

What You Will Do

• Design, implement, and optimize marketing operations processes to support Salesloft's go-to-market strategy
• Own the marketing technology stack, including Marketo, LeanData, and Tray.io, to ensure seamless integration and efficient data flow
• Develop and maintain advanced workflow automations to streamline marketing operations and improve data quality
• Collaborate with cross-functional teams, including sales, marketing, and product, to align marketing operations with business objectives
• Provide technical expertise and guidance on marketing technology and data integration to support business growth
• Manage and optimize the lead routing graph to ensure buyer signals and outcomes-driven prioritization
• Safeguard integration health across the ecosystem, proactively troubleshooting errors and partnering with Business Systems to ensure seamless data flows
• Lead critical operational cadences, including weekly KPI reporting, email send calendars, and comprehensive list import quality assurance
• Manage the marketing operations agency relationship, maximizing execution capacity by aligning on scope, throughput, and strict SLAs
• Develop and maintain documentation of marketing operations processes and procedures to ensure knowledge sharing and continuity

What We Are Looking For

• 5+ years of experience in marketing operations, preferably in a technology or software company
• Strong technical skills, including proficiency in marketing automation platforms (Marketo, Pardot, etc.), data integration tools (LeanData, Tray.io, etc.), and CRM systems (Salesforce, etc.)
• Experience with GTM strategy and operations, including sales and marketing alignment and revenue growth planning
• Strong analytical and problem-solving skills, with the ability to analyze data and inform business decisions
• Excellent communication and project management skills, with the ability to collaborate with cross-functional teams and stakeholders
• Experience with agile methodologies and version control systems (git, etc.)
• Strong understanding of marketing metrics and KPIs, including lead generation, conversion rates, and customer acquisition costs
• Experience with data visualization tools (Tableau, Power BI, etc.) and ability to create interactive dashboards
• Strong understanding of GDPR, CCPA, and other data privacy regulations and their impact on marketing operations

Nice to Have

• Experience with AI-powered marketing automation platforms and predictive analytics tools
• Certification in marketing automation (Marketo, Pardot, etc.) or data science (Google Analytics, etc.)
• Experience with cloud-based marketing technology stacks and integration with CRM systems
• Strong understanding of sales and marketing alignment principles and revenue growth strategies
• Experience with DevOps and continuous integration/continuous deployment (CI/CD) pipelines

Benefits and Perks

• Competitive salary and benefits package, including health insurance, 401(k) matching, and paid time off
• Opportunity to work with a dynamic and fast-paced team and contribute to the company's mission and growth
• Flexible work arrangements, including remote work options and flexible hours
• Professional development opportunities, including training and certification programs, conferences, and workshops
• Access to cutting-edge marketing technology and tools, including Marketo, LeanData, and Tray.io
• Collaborative and supportive work environment, with regular team-building activities and social events
• Recognition and reward programs, including employee recognition awards and bonuses for outstanding performance
• Comprehensive health and wellness programs, including mental health support, fitness classes, and on-site meditation rooms
• Generous parental leave policy, including paid maternity and paternity leave
• Employee stock option plan, with opportunities for equity participation and ownership
• Discounted access to Salesloft's products and services, including sales engagement platforms and customer success tools

• Make sure your resume and cover letter highlight your technical skills and marketing acumen, particularly in the areas of marketing automation, data integration, and GTM strategy.
• Research Salesloft's products and services, including their sales engagement platform and customer success tools, to demonstrate your understanding of the company's mission and vision.
• Prepare to talk about your experience with agile methodologies and version control systems, as well as your ability to analyze data and inform business decisions.
• Emphasize your ability to work collaboratively with cross-functional teams and stakeholders, including sales, marketing, and product, to drive revenue growth and alignment.
• Be prepared to discuss your experience with data visualization tools and your ability to create interactive dashboards to showcase marketing metrics and KPIs.
• Show enthusiasm for the company's mission and vision, and highlight your passion for leveraging data to inform business decisions and drive revenue growth.
• Ask questions about the company culture, values, and benefits, to demonstrate your interest in the role and the company.