Senior Marketing Specialist (Growth & Conversion) (100% Remote – Chicago Area Pr

## About the Role The Senior Marketing Specialist will play a crucial role in driving business growth through the development and optimization of email marketing campaigns, landing pages, and digital content. As a key member of the marketing team, this individual will collaborate with internal specialists in SEO, paid media, and design to create integrated campaigns that deliver exceptional results. With a focus on conversion-driven content, the successful candidate will have a keen eye for detail, a talent for persuasive writing, and a passion for measuring campaign success. As a remote worker, the Senior Marketing Specialist will enjoy the flexibility to work from anywhere, with a preference for those based in the Chicago area. This role offers the opportunity to work with a cutting-edge marketing team, leveraging the latest tools and technologies to drive business growth. With a strong emphasis on teamwork, innovation, and continuous learning, WIN Home Inspection provides an environment where marketing professionals can thrive. The Senior Marketing Specialist will report to the marketing leadership team and will be responsible for owning their channels, with support from the wider marketing team. This role requires a proactive approach, with a focus on experimentation, testing, and optimization to drive continuous improvement. ## What You Will Do - Design, build, and optimize email marketing campaigns that engage and convert target audiences - Develop landing pages and web content that resonate with prospects and drive leads - Continuously refine campaigns through A/B testing, analytics, and conversion tracking - Partner with internal specialists in SEO, paid media, and design to create integrated campaigns - Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results - Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward - Report on campaign performance with clear recommendations for improvement - Collaborate with the marketing team to develop and implement a comprehensive marketing strategy - Conduct market research to identify new opportunities and stay ahead of the competition - Develop and maintain a deep understanding of the target audience, including their needs, preferences, and behaviors - Create and curate high-quality content that drives engagement and conversion ## What We Are Looking For - 3-6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content - Demonstrated ability to own projects from start to finish, including strategy, execution, testing, and optimization - Strong skills in marketing automation tools, such as HubSpot, Mailchimp, or similar - Experience with website CMS tools, such as WordPress, Webflow, or similar - Familiarity with analytics and reporting tools, such as Google Analytics, HubSpot, etc.

• Exceptional writing and editing skills, with the ability to craft persuasive, clear, and engaging content

- To stand out in this role, focus on developing a strong portfolio that showcases your email marketing and conversion-driven content skills.

• Make sure to highlight your experience with marketing automation tools, such as HubSpot, and analytics tools, such as Google Analytics.
• Be prepared to provide specific examples of successful campaigns you've led and the results you've achieved.
• When negotiating salary, be sure to research the market rate for similar roles and highlight your unique skills and experience.
• Be cautious of companies that don't provide clear guidance on expectations or goals, and prioritize those that offer a collaborative and supportive work environment.
• Consider asking about the company's approach to professional development and growth opportunities during the interview process.
• Don't be afraid to ask questions about the team you'll be working with and the company culture to ensure it's a good fit for you.