(Senior) Media Buyer - Paid Social (all genders)

mammalymammaly·Remote(Germany)
Marketing

WFA Digital Insight

As the demand for paid media specialists continues to soar, with experts predicting a 25% increase in paid social ads spend by 2027, professionals with a knack for navigating the ever-evolving digital landscape are in high demand. The role of a Senior Media Buyer, in particular, has become pivotal in driving campaign success and brand visibility. With the remote work culture on the rise, companies like mammaly are leading the way in embracing this shift, offering a unique opportunity for media buying professionals to join their team and make a significant impact. Before applying, candidates should be aware of the skills in high demand, such as proficiency in paid social platforms and data analysis, and be prepared to showcase their expertise in a competitive market.

Job Description

About the Role

The Senior Media Buyer position at mammaly is a critical role that involves strategic planning, execution, and optimization of paid social media campaigns. As a key member of the digital marketing team, the successful candidate will be responsible for driving campaign performance, analyzing data to inform future strategies, and collaborating with cross-functional teams to achieve business objectives. The role is perfect for someone who is passionate about the digital media space, has a keen eye for detail, and can think creatively to solve complex problems.

The day-to-day responsibilities of this role will include staying up-to-date with the latest trends and advancements in paid social media, identifying opportunities to improve campaign efficiency, and working closely with the team to ensure seamless execution of campaigns. The ideal candidate will have a deep understanding of the digital media ecosystem, be well-versed in media planning and buying principles, and have a proven track record of delivering successful campaigns.

In terms of team context, the Senior Media Buyer will be working closely with the digital marketing team, including the Marketing Manager, Creative Director, and Data Analyst, to ensure that all campaigns are aligned with the company's overall marketing strategy. The role will report to the Marketing Manager, who will provide guidance and support to ensure the successful candidate has the resources they need to excel in their position.

What You Will Do

  • Develop and execute comprehensive paid social media strategies across multiple platforms, including Facebook, Instagram, Twitter, and LinkedIn
  • Conduct market research to identify trends, opportunities, and challenges in the digital media landscape
  • Collaborate with cross-functional teams, including creative, data, and product, to ensure alignment and maximize campaign impact
  • Analyze campaign performance data to inform future strategies and optimize ROI
  • Manage and allocate campaign budgets to ensure efficient use of resources
  • Identify and mitigate risks associated with paid social media campaigns
  • Stay up-to-date with the latest developments in paid social media, including platform updates, algorithm changes, and emerging trends
  • Develop and maintain relationships with key stakeholders, including media partners, vendors, and internal teams
  • Present campaign results and insights to senior leadership and other stakeholders

What We Are Looking For

  • 5+ years of experience in paid social media, with a focus on media buying and campaign management
  • Proven track record of delivering successful paid social media campaigns that drive business results
  • In-depth knowledge of paid social media platforms, including Facebook, Instagram, Twitter, and LinkedIn
  • Strong understanding of media planning and buying principles, including targeting, ad formats, and budget allocation
  • Experience with data analysis and campaign optimization tools, such as Google Analytics and Adobe Analytics
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams
  • Strong problem-solving skills, with the ability to think creatively and outside the box
  • Bachelor's degree in Marketing, Communications, or a related field

Nice to Have

  • Experience with emerging paid social media platforms, such as TikTok and Snapchat
  • Knowledge of programmatic advertising and RTB (real-time bidding)
  • Experience with marketing automation platforms, such as Marketo or Pardot
  • Certification in paid social media, such as Facebook Blueprint or Twitter Flight School

Benefits and Perks

  • Competitive salary and bonus structure
  • Comprehensive health insurance, including medical, dental, and vision
  • Generous paid time off (PTO) policy, including vacation, sick leave, and holidays
  • Remote work stipend to support home office setup and productivity
  • Professional development opportunities, including training and conference sponsorships
  • Access to cutting-edge technology and tools, including the latest paid social media platforms and data analysis software
  • Collaborative and dynamic work environment, with a team of experienced professionals who are passionate about digital marketing
  • Flexible working hours and work-life balance, with the ability to work from anywhere and at any time
  • Opportunities for career growth and advancement, including promotions and new role opportunities
  • Recognition and reward programs, including employee of the month and year awards

How to Stand Out

  • Tip: Make sure to tailor your resume and cover letter to the specific job requirements, highlighting your experience and skills in paid social media.
  • Tip: Prepare to talk about your experience with data analysis and campaign optimization tools, and be ready to provide examples of successful campaigns you've managed.
  • Tip: Research the company culture and values, and be prepared to discuss how you align with them and can contribute to the team's success.
  • Tip: Be prepared to discuss your experience with emerging paid social media platforms, such as TikTok and Snapchat, and how you stay up-to-date with the latest developments in the space.
  • Tip: Don't be afraid to ask questions during the interview, such as what the typical career path is for a Senior Media Buyer, or what the biggest challenges are in the role.
  • Tip: Make sure to showcase your problem-solving skills and ability to think creatively, as these are key requirements for success in this role.
  • Tip: Be prepared to discuss your experience with marketing automation platforms and programmatic advertising, and how you can leverage these tools to drive campaign efficiency and effectiveness.

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